Ambuja Plus Cool Walls launched in Raipur

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Its ‘Heat Barrier Technology’ ensures home interiors maintain temperature variations

Ambuja Cements Ltd, part of the global conglomerate LafargeHolcim and one of the leading cement manufacturers in India, launched an innovative green building offering – Ambuja Plus Cool Walls – for Individual Home Builders (IHBs) in Raipur.

The revolutionary product with ‘Heat Barrier Technology’ ensures maintenance of a 5-degree C temperature difference indoors; no matter how hot or cold the external temperature is; thus saving energy. This greener alternative made of aerated autoclaved concrete blocks is also stronger than any ordinary wall and less dense. In fact, this is the first time that a leading cement manufacturer has offered a masonry solution addressing the needs of the diverse and unorganised IHB segment.

Commenting on the launch of this advanced offering, Ambuja Cement MD and CEO Ajay Kapur said, “Since our inception, innovation has been the hallmark of all our offerings and we have always endeavoured to develop an array of eco-friendly products to ensure a healthier, cleaner and greener tomorrow; supporting India’s efforts to become a green nation. Ambuja Plus Cool Walls reinforces our strong commitment towards introducing products that deliver high strength and performance while strongly integrating sustainability traits.”

He adds, “The product gives multiple benefits of superior strength and durability as well as ensures ambient temperature in the house.”

The launch in Raipur follows an excellent response in Gujarat, Punjab and Himachal Pradesh where it was unveiled last year.

According to Ambuja Cement, “Whilst the B2B segments have over the years gradually advanced with more efficient building solutions afforded by concrete blocks and fly ash bricks, the IHB segment that drives 70 per cent of the construction demand annually still strongly considers the brick masonry work as the mainstay of a home building process, which negatively impacts the environment, as it uses fertile topsoil.”

With Raipur weather is characterised with a tropical wet and dry climate, and the summer months sometimes recording as high as 48-degree C, the Ambuja Plus Cool Walls will prevent the heat from entering into the walls. The product enhances the life of house paint and will not have efflorescence which is a very common phenomenon with brick wall.

Ambuja Cement’s Technical Services Head Umesh Soni said, “Developed by Ambuja’s in-house team, Ambuja Plus Cool Walls is a cleaner and greener offering to the home builders’ community. At a time when ‘global warming’ is becoming a major concern for emerging economies like India, the product is equipped with ‘Heat Barrier Technology’, an innovative green building property that provides thermal insulation.”

Traditionally, clay brick walls need to be cured whereas Ambuja Plus Cool Walls with heat-resistant concrete blocks and Blockol (Block Jointing Mortar) does not require curing, thereby saving huge quantities of water during the construction process; and also reduces the hassles faced by the consumer.

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