CERA Sanitaryware Limited, the fastest growing premium home solutions company, has launched an impressive range of new offerings from CERA stable at a glittering event held in Fairmont Hotel, Jaipur in which over 300 architects from all over India attended.
The new launch, aptly called Royal Collection from CERA Tiles consisted of over 1,000 designs in the following categories:
Refinito (double-charged vitrified tiles) in 600x1200mm, 1000x1000mm, 800x800mm and 600x600mm. Also full body tiles and step tiles.
Lucido (digital-glazed vitrified tiles) in 600x1200mm in high definition, in matt travertine, in matt tobacco, same punch concept, matt crossline, and 600x600mm in matt romano, wood, single tile bookmatch and 3D
Panache: (vitrified wall tile highlighter concept) in 300x600mm in polish, single-tile bookmatch, sugar lappato, matt sugar, matt, matt butter, matter corporate.
Digitale: (high-definition digital tiles) 300x600mm in high gloss polish, single tile bookmatch, glue, TR coating, vitrosa, mica, matt sugar, matt lappato sugar, corporate, 300x450mm in gloss, matt, 300x600mm in elevation. 300×450 in elevation and 200×800 in wood planks.
These tile designs are exclusively conceputalised by the team of designers for CERA, considering the current and future trends in India.
Senator by CERA, the premium offerings of sanitaryware, faucets, wellness and mirrors too were launched at the same event for architects. Senator, which will cater to the premium segment, is conceived by CERA’s own core team consisting of designing, manufacturing, sales and marketing and is curated by the famous Italian designer, Ettore Giordano. He is based out of Milan and runs a successful design company.
ISVEA, the Italian luxury designer Sanitaryware, exclusively brought to India by CERA too were showcased for architects. ISVEA is internationally acclaimed for its designer collection of Sanitaryware, Faucet and Cabinets.
Atul Sanghvi, Executive Director, CERA said that the launch event was a great success and the response was overwhelming. CERA has become a force to reckon with not only in sanitaryware and faucets, but also in tiles. Also, CERA’s position in the
premium and luxury spaces is also cemented with this launch.
Many renowned architects like Ar Hafeez Contractor, Ar N Mahesh, Ar S Gopakumar, Ar G Shankar,
Ar Sangeet Sharma, Ar Divya Kush, Ar K R Raju,
Ar Hiren Patel, Ar Gyanendra Shekhawat, etc. to name
a few, appreciated the huge collection of designs of CERA.