Essar Steel launches wood finish steel products

Essar Steel announced the launch of wood-finish steel products for the Indian market. These products are a substitute for wood laminates used for interiors. The products are manufactured at Essar Steel’s Pune facility which has annual production capacity of 400,000 tons of colour-coated products.
The wood-finish products are made from steel that is recyclable and environment friendly. These products have wide applications and can be used for both internal as well as external requirements. It can be used for paneling, steel doors, wall and ceiling panels and even for furniture.
Commenting on the launch of these specialised wood-finish products, Mitesh Shah, CEO – Pune Facility, Essar Steel, said, “We at Essar Steel always strive to introduce innovative products and the launch of the wood-finish products is a step in that direction. These products are an alternative for laminates with unique features and benefits and is cheaper by 20 per cent. We are happy that we are able to offer an environment friendly product to Indian consumers at a lesser cost. We expect to capture at least 10 per cent of the market share in the current year.”

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