Cera enters modular kitchens with Senator Cucine launch

Cera, India’s premium home solutions provider and one of India’s most trusted brands in sanitaryware, faucets and tiles, entered modular kitchens market with the launch of Senator Cucine. Cera unveiled exclusive display of Senator Cucine spread over 2,000 sq.ft. booth in ACE Tech Mumbai recently, where over 1,000 architects, developers, trade and customers visited. After the roll out Senator Cucine a few months ago in Kochi at its company display centre, Cera Style Studio, at Marine Drive, Cera used the ACE Tech exhibition for its national launch.

Senator Cucine is truly Italian, made to measure in Italy. Cera has tied up with Spagnol Group, an Italian company with over 50 years of experience in kitchens and furniture, for bringing their modular kitchens to India.

“Cera’s entry into kitchens further consolidates its position of total home solutions provider” says Atul Sanghvi, Executive Director & CEO of Cera. “We plan to open 30 studios for Senator Cucine in the first year, across India”.

Cera’s premium brand, Senator was launched one year ago with the designer collections of sanitary ware, faucets, wellness and mirrors. The extension of Senator brand to kitchens is part of its growth plans.
Each of the kitchen ranges displayed have definite individual design philosophy. The latest trends of glass and Cera mic finished kitchens were on display. The modular kitchens are designed in such a way that they reflect the individual’s strong personality and therefore focuses particularly on the ability of personalising projects by choosing characteristic elements and endless different materials.

The water-based varnish used in the production of lacquered furniture reduces over 90 per cent the emission of noxious substances compared to traditional varnishes, without compromising on the aesthetics. And it conforms to the EN 71.3 norm, which is considered safe for children.

Manufactured by using hydro-repellent materials with the lowest formaldehyde emissions, up to five times lower as compared to European market standards. IDROLEB board which is used to manufacture Senator Cucine is a unique engineered wood and is considered as the lowest ever emission board.

Each Senator Cucine Studio will have well experienced kitchen designers, who will help the consumers in designing the kitchen as per their individual needs through the latest cloud based designing software.

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