GROHE presents innovative water solutions at ISH 2025

At ISH 2025, GROHE showcases energy-efficient, customisable, and sustainable water solutions that improve wellness, conservation, and user experience.

GROHE, a renowned global brand for full bathroom solutions and kitchen fittings, will showcase cutting-edge innovations at ISH 2025 under the subject “Pure Freude a Wasser” (pure joy of water). GROHE offers a variety of solutions that revolutionise water experiences while addressing environmental problems, with a focus on sustainability, wellness, and user-centric design.

Innovations increasing water enjoyment and efficiency

At ISH 2025, GROHE will showcase its latest GROHE Aqua Intelligence® solutions, which are meant to improve user experiences. The GROHE Purefoam shower is at the forefront of this innovation, transforming specially created soap into a warm foam cocoon for a luxurious self-care experience. The GROHE Rainshower Aqua Pure system enhances bathroom spaces by incorporating a unique filter within the thermostat that purifies hand shower water.

GROHE presents the Rapido Heat Recovery shower system to improve energy efficiency. This unique method routes warm wastewater via a separate pipe surrounded by cold water, recovering residual heat and saving up to €299 per year in energy expenditures while reducing CO2 emissions by up to 48 percent. The GROHE Everstream shower system, which hygienically recirculates water, can save as much as 75 percent on water and 70 percent on energy expenditures, possibly saving households more than €1,568 per year.

Personalised design with further customisation

GROHE continues to enable customers to customise their bathroom environments. The new GROHE Allure Gravity tap range, which includes replaceable cover plates made of quartz or glass, offers a new level of customisation. The GROHE Colours Collection now includes GROHE Satin Steel and GROHE Satin Graphite, enhancing design options for personalised interior aesthetics.

GROHE professional: simplifying installer experiences

GROHE Professional recognises the importance of industry specialists and provides bespoke solutions for installers, architects, and designers. The GROHE Rapido Shower Frame, with pre-assembled components and sealed connections, saves up to three hours on installation. In addition, the GROHE+ loyalty program, which has now expanded to Germany, offers installers product insights, rewards, and dedicated support.

GROHE’s dedication to repairability is underlined by its spare parts offer, which guarantees availability for up to 15 years. The AI-driven GROHE Product Finder app simplifies on-site product identification, empowering professionals with fast decision-making tools.

GROHE Water Insights 2025: Understanding water awareness

According to GROHE’s Water Insights 2025 poll, while 66 percent of Europeans anticipate future water shortages and 87 percent prioritise water conservation, 79 percent believe their daily water consumption is as little as one to ten litres, compared to the real average of 144 litres. Water-saving measures face significant hurdles, including perceived high prices (28 percent), as well as a lack of information (25percent).

GROHE helps people save money and resources by providing solutions such as EcoJoy technology, which reduces water consumption by almost 50 percent without sacrificing comfort. A family of four with a water-saving showerhead can save up to 47,000 litres of water and €573 per year.

A commitment to sustainable water enjoyment

“These insights highlight our responsibility to educate consumers about sustainable water solutions,” says Bijoy Mohan, Leader, LIXIL International. “Through innovative products that balance comfort and conservation, GROHE empowers individuals to make impactful environmental choices.”

At ISH 2025, GROHE reinforces its commitment to quality, technology, design, and sustainability—ensuring every water interaction embodies “Pure Freude an Wasser.”

For more details, visit: https://www.grohe.com/en/corporate/ish-2025.html