JK Tyre launches rural steel wheels in Haryana

JK Tyre expands into rural India with ‘Steel Wheels’ centres, which provide tyre services, entrepreneurship, and access to underserved areas.

JK Tyre & Industries Ltd., a leading name in the tyre industry, is launching its ‘JK Tyre Steel Wheels’ in Farrukhnagar, Haryana, as part of the company’s focused expansion into rural India, targeting towns with populations of one lakh or less.

Over the next three months, the company will begin its rural expansion programme in Haryana, Bihar, Uttar Pradesh, Maharashtra, Tamil Nadu, and Telangana. The initiative will be expanded with a national rollout later this year.

The centre is designed to be a one-stop shop for all tyre-related needs, displaying the entire range of JK Tyre products across segments. Customers can take advantage of best-in-market pricing, industry-leading warranties, and value-added services such as tyre replacement and wheel balance. In a notable move, the store now provides an instant claim facility for non-truck tyres — a first-of-its-kind provision in these areas aimed at increasing customer trust and convenience.

Speaking about the new centre, Anshuman Singhania, Managing Director, JK Tyre & Industries Ltd., says, “Our Rural expansion programme will help us to reach the interiors of the real Bharat that are economically vibrant but often under-served. We are not just building retail points; we are also enabling entrepreneurship and access. These centres will offer our full range of tyres and will act as vital touchpoints for our brand, delivering consistency, convenience, and confidence to a fast-rising consumer base across India’s heartland.”

This retail expansion is consistent with JK Tyre’s strategic vision to strengthen its last-mile presence and capitalise on India’s rapidly growing rural and semi-urban demand. As part of the rollout, JK Tyre is empowering local entrepreneurs through strategic partnerships to manage and grow these centres in their communities. These collaborations allow aspiring business owners to connect with JK Tyre’s extensive national distribution network, promoting self-reliance, creating local jobs, and driving economic growth at the grassroots level.

JK Tyre has a nationwide network of nearly 900 exclusive brand shops and over 6,000 channel partners, with over 800 SKUs to provide excellent service to both existing and potential customers.

For more details, visit: http://www.jktyre.com