H&R Johnson (India) enters Marble & Quartz business [Mar 2012]

As part of its business strategy to grow in the home lifestyle solutions business, H&R Johnson (India), a division of Prism Cement Limited, announced its formal foray into the Engineered Marble & Quartz business with a new JV manufacturing unit at Rajkot, Gujarat. This unit has been set-up with a cumulative annual production capacity of nearly 9.6 million square feet. The company will begin the commercial production of quartz at this unit by mid-February while the commercial production of marble is expected to begin by March-end.
The investments made at this JV unit is part of Rs. 400 crore capex earmarked by the company for investing in capability building across the business over the next two years. The company expects to roll-out its quartz and marble products within a week of its scheduled commercial production.
Commenting on the company’s new business foray, T J P Rao, SBU Head – Marble & Quartz, H&R Johnson (India) said, “Over the last few years, our customers have made Johnson brand a focal point for their home lifestyle and decor requirements, be it for our tiles, bath-fittings, sanitaryware, kitchen or even laminated wooden flooring products. This immense customer reliance and faith in our brand encouraged us to foray into the fast-growing engineered marble & quartz business with Johnson Cristal. Our joint venture has set-up a new unit in Gujarat. We have also established an exclusive pan-India distribution network for this business. This is one of our company’s major manufacturing units in this state. We set-up our first tile-manufacturing joint venture in Gujarat in 2005.”
The company has made Gujarat its investment destination for its new business forays over the last few years.

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