AkzoNobel introduces ultra-luxury interior emulsion in India

With Dulux Velvet Touch Eterna, AkzoNobel India unveils its first ultra-luxury interior emulsion that combines innovative paint technology with classic beauty.

AkzoNobel India Ltd. is redefining the pinnacle of luxury with Dulux Velvet Touch Eterna, its first ultra-luxury interior emulsion in India, 40 years after introducing luxury to the decorative paints market in India with its flagship Dulux Velvet Touch series of interior emulsions.

Featuring its exceptional quality and unmatched tradition of innovation, Dulux Velvet Touch Eterna elevates its performance to a new level. The innovative PU-reinforced acrylic, which initially appeared in Indian interior emulsions, ensures that paint is far more durable and dust-resistant, keeping walls immaculate and simply beautiful.

This invention also meets the high standards that consumers expect from a luxury paint’s colour performance. Rich and strong colours that are fresh and long-lasting are enveloping living spaces with Dulux Velvet Touch Eterna, the first paint product from Dulux to be powered by the antioxidant-rich TruColour+ technology in India. Because of the addition of tea tree oil, a nice scent is produced, which eliminates the unpleasant odours during paint application.

Rohit Totla, Executive Director, Decorative Paints, AkzoNobel India sates, “As one of the Most Trusted Brands of India, Dulux is yet again pushing the boundaries of innovation and superior quality of its flagship brand Dulux Velvet Touch. Leveraging our global expertise, we have combined the best of timeless aesthetics with technology-driven performance to ensure that each brushstroke mirrors the eternal elegance and refinement that the most discerning Dulux paint consumers aspire to achieve.”

Dulux’s colour specialists have carefully selected the exclusive “Eternals” collection for Dulux Velvet Touch Eterna, featuring 10 themes such as Eternal Love, Eternal Fire, and Eternal Cosmos, because they believe that eternal environments should have an equally timeless touch. Using them alone or in combination with complementary colour schemes—deep tones for drama, mid tones for a more subdued appearance, pale tones for a subtle wall lift, or specific whites to instil peace—the Eterna collection enables customers to effortlessly update their home interiors with colours that are timeless and luxurious.

In addition Rohit says “At Dulux, we never compromise on quality and know that families want to enjoy a worry-free paint experience. That’s why we are backing the unmatched quality of Dulux Velvet Touch Eterna system (topcoat and base coat) with a 10-year performance warranty* under our Dulux AssuranceTM warranty program.”

Dulux Velvet Touch Eterna will be initially launched in a few Indian markets, and in the upcoming months will be available in all major cities.

For more details, visit: https://www.akzonobel.com/en

25