Ardex Endura to set up two new manufacturing plants in India with an investment of Rs 40 crore

Ardex Endura India, a joint venture between Ardex Group, Germany and Prism Cement, announced the setting up of two state-of-the-art manufacturing plants in India at a combined investment of Rs 40 crore. The investment is as part of its ongoing plans to strengthen operations locally and to expand the global product portfolio.
 
The new plants are coming up near Bangalore, Karnataka and at Durgapur, West Bengal during the third quarter of FY 2013. Commenting on the expansion plans, Mark Eslamlooy, CEO, Ardex Group Global, said, “India is a very important and critical market for us, as the economic growth rate is impressive. We see opportunities for growth in India and we are in the process of strengthening our presence to consolidate our market position. The upcoming plants are a testimony to our commitment and long-term interest in the region. This will help us in expanding the ARDEX Group’s operations and product portfolio locally.”
 
Vijay Aggarwal, Non-Executive Chairman, Ardex Endura India & Managing Director, Prism Cement, said, “New manufacturing plants will strengthen our position in tile-fixing adhesive, flooring, water proofing and allied products' market, where we are already market leaders in the country. It will also increase our production capacity, which will help us meet the demands of our growing client base. The second plant in West Bengal will help us cater to the Eastern market.”
 
The company currently has manufacturing plants in Bangalore and Baroda in addition to the two in the pipeline. It has 28 branches with over 350 employees across the country.

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