Dr. Fixit’s awareness initiative for co-op societies

Dr. Fixit has launched an initiative for multi-dwelling cooperative housing societies. This initiative has been launched across six cities: Mumbai, Pune, Chennai, Hyderabad, Bangalore and Delhi. The programme will aim at the office bearers and committees who are responsible to take repair and maintenance decisions for upkeep of the good health and aesthetics of the building.
Dr. Fixit will highlight various range offered looking at the needs of a CHS. The products targets specific and critical areas of waterproofing such as exterior walls, terrace and so forth.
Ashish Prasad, President, Construction Chemicals, Pidilite Industries Ltd., said, “We are extremely delighted to address waterproofing and remedial solutions for cooperative societies. The health of the building deteriorates over time and needs regular maintenance. We are offering innovative remedial solutions for exterior walls, terrace, cracks and repair. The initiative is to create awareness amongst owners of buildings (housing societies), about maintenance and repairs of buildings and develop an understanding approach towards importance of waterproofing.”
The initiative is following a 360-degree campaign approach with print, digital, radio and BTL to promote the entire range of solutions offered and inculcate good waterproofing practices.

21