Godrej strengthens security with certified safe solutions

Godrej’s Security Solutions Business promotes certified, high-quality safes, allowing consumers and jewellers to make more informed, dependable security decisions.

The Security Solutions Business of the Godrej Enterprises Group is committed to providing customers with top-notch, certified security solutions, proving its unwavering commitment to customer awareness. As security requirements evolve, trust and dependability have become more important than ever. In addition to protecting customers, certified products boost trust in the security measures they depend on. By adhering to stringent certification standards such as BIS (Bureau of Indian Standards) and ISO, the brand continues to set industry standards, allowing consumers to make informed decisions with confidence.

Pushkar Gokhale, Executive Vice President and Business Head of the Security Solutions Business of Godrej Enterprises Group, emphasised the role of certification in consumer protection, stating, “In today’s evolving security landscape, ensuring that consumers receive certified, reliable, and high-quality products is crucial. BIS and ISO certifications serve as key benchmarks, reinforcing our steadfast pursuit of excellence.  The Quality Control Order that mandates safe manufacturers to sell only certified safes is a great step towards encouraging only certified products only  (QCO). This regulation empowers the jewellers community to access high-quality safes from all suppliers, with us leading this initiative. we go beyond compliance, advocating for higher industry standards and raising awareness about the significance of certified security solutions. We truly believe that an informed consumer is an empowered consumer, and our goal is to enable them to make choices that provide both assurance and peace of mind. We have been instrumental in being thought leaders by actively educating jewellers pan-India about the importance of buying only certified safes through press conferences in jewellery hubs like Jaipur, Surat, Lucknow, Kolhapur and more. Our efforts have been extended beyond compliance—we continue to actively educate  Jewellers about the value of certified products, enabling them to make informed decisions.

The Godrej Enterprises Group’s Security Solutions Business has consistently led industry advancements, establishing new standards for product reliability. Its newly launched Defender Aurum Pro Royal – India’s first Class E BIS-certified safe – and other security solutions cater to a wide range of users, including jewellers, BFSI and institutional sectors, as well as households, ensuring that both businesses and individuals benefit from reliable security solutions. The growing demand for security solutions that provide protection and assurance and peace of mind is highlighted by the growing adoption of certified products.

With the rapid development of smart home technology, security solutions are becoming a vital part of modern life. Currently, smart home penetration is around 10 percent, with projections of 20 to 25 percent by 2030. This upward trend highlights the growing demand for certified security solutions that meet changing consumer expectations.

By actively engaging with industry stakeholders and adhering to global quality standards, Godrej Enterprises Group’s Security Solutions Business is committed to reinforcing consumer trust through transparency, innovation, and an unwavering focus on reliability.

For more details, visit: https://www.godrejenterprises.com/