Gravity Bath opens its company-owned stores in New Delhi and Mumbai

Gravity Bath Pvt Ltd, a rapidly growing bathware brand in India, proudly announces the launch of its first company-owned stores in New Delhi and Mumbai.

This launch marks a major milestone in Gravity Bath’s journey from a modest two-person operation in 2006 to a ₹200+ crore enterprise with a pan-India presence. Through this, the company, through a well-designed experiential retail format, brings its complete range of bathroom solutions directly to consumers.

With innovation, quality, and sustainability as its core offerings, Gravity Bath has carved a niche in the sanitaryware and bath fittings industry. Reassuring the brand’s philosophy, “Designed to bring joy to life’s moments”, the store brings together the finest in bathware technology, design, and user-centric thinking under one roof, delivering a holistic bathroom ecosystem.

Spread across an expansive area, the outlets in both the cities showcases the brand’s wide product portfolio—from premium faucets, showers, and sanitaryware to accessories, kitchen sinks, and kitchen faucets. The stores also offer immersive mock-up bathrooms and live experience zones that allow customers to interact with the products in real-life settings.

The idea behind launching Gravity’s own store stems from identifying three major gaps in the bathroom fittings market, as shared by the brand’s Founder and Director, Anoop Garg. “First, there was a lack of pricing transparency in the premium bathroom segment—customers often had to pay inconsistent or very high prices for branded premium products. Second, there were very few hygiene products made for different age groups, like children or the elderly. And third, we noticed a significant gap in buyer awareness – many customers are unsure of what products they truly need for their bathrooms according to their requirements. Our stores are made to solve these problems. We offer smart, stylish, and affordable products for people of all ages and lifestyles. At the same time, we are also educating buyers to make informed decisions so that they make the right choices for their homes.”

The brand produces over 30 lakh faucets and more than 7 lakh sanitaryware pieces annually from its manufacturing units at NCR and Gujarat. With a product catalogue of than 2,000 SKUs, distributed across 12,500+ dealers and distributors nationwide, the company has been recognised by leading industry bodies and is an approved vendor for Military Engineer Services (MES)..

As part of its strategic growth plan, Gravity aims to become a ₹1000 crore brand by 2028. Along with company stores, Gravity is also entering the franchise model. The goal is to help partners grow their business while maintaining the brand’s high standards and customer-centric approach. Adding to its retail efforts, Gravity Bath is also investing heavily in its digital presence.

Gravity is also expanding its presence in the luxury bathware segment with the launch of DI’LUSSO, a premium Italian brand that promises to redefine elegance and indulgence in bathroom design. This new vertical will cater to aspiring homeowners, architects, and designers seeking top-tier aesthetics and functionality.

For more details, visit: http://www.gravitybath.com