Greenply collabs with Samet for furniture excellence worldwide

The joint venture of Greenply and Samet, Greenply-Samet, starts manufacturing in Vadodara with the goal of completely changing the furniture hardware industry.

As part of their joint venture, Greenply-Samet, Greenply Industries Ltd., a pioneer in the Indian plywood industry, and Samet, a top global brand in functional furniture hardware, have started their business operations together and are poised to transform the Indian furniture hardware market. At a press conference given in Delhi, M. Serdar Senemoğlu, Executive Board President of Samet, and Manoj Tulsian, Joint Managing Director & CEO of Greenply Industries, presented their perspectives and vision for this innovative partnership.

Greenply Industries and SAMET B.V. celebrates a noteworthy milestone with the establishment of a joint venture company called “Greenply Samet Private Limited.” With this strategic partnership operating under the Greenply-Samet brand, the sector is about to see a new wave of innovation and quality. In accordance with the Phase-I plan, the joint venture started manufacturing and commercial production on March 30, 2024, at its cutting-edge facility in Vadodara, Gujarat. Over the following three years, this facility’s production capacity will be gradually increased in three stages to ensure a consistent rise in output to keep up with the expanding market demand. The Vadodara factory, which will require an investment of over 250 crores, is expected to become a vital component of Greenply-Samet’s operations by fusing Samet’s cutting-edge technological capabilities with Greenply’s industry experience. The goal of this joint venture is to produce and market high-end furniture hardware, such as lift-up systems, hinge systems, and cutting-edge slide systems for metallic and wooden drawer systems.

In addition to serving the home market, this cooperation hopes to establish India as a major global supplier of functional furniture hardware. It is anticipated that the combination of Greenply and Samet will propel substantial expansion and establish novel standards within the sector. Both businesses are dedicated to providing their clients with outstanding value and cutting-edge solutions through this joint venture, laying the groundwork for long-term success. Greenply-Samet offers a best-in-class selection of furniture hardware items that are aesthetically pleasing, practical, and customised to meet the needs of any living space. The company is built on the synergy of abilities, resources, and market knowledge. With its headquarters located in Mumbai and manufacturing activities situated in Vadodara, the enterprise effortlessly combines Samet’s production accuracy with Greenply’s strategic market reach, setting new standards in the industry.

“Our strategic partnership with Samet represents a significant leap forward in our journey to deliver unparalleled furniture hardware solutions in India,” says Manoj Tulsian, Joint Managing Director and CEO of Greenply Industries Ltd., outlining the company’s goals. With this cooperation, Samet’s cutting-edge technology and creativity are combined with Greenply’s in-depth knowledge of the Indian market. By working together, we have the potential to redefine furniture hardware standards in India and provide goods that meet the expectations of contemporary customers.”

“This joint venture with Greenply is a testament to our shared vision for growth and excellence in the Indian market,” says M. Serdar Senemoğlu, Executive Board President, Samet. With 51 years of corporate excellence under our belts, Samet’s cutting-edge technology skills and Greenply’s robust market presence will allow us to create cutting-edge, premium hardware solutions that will revolutionise the interior design industry in India. In 2022, we plan to enhance our corporate strength, which is being validated by Deloitte, and give the Best-Managed Company award to Greenply Samet business. Our partnership will establish new standards for the sector and propel both businesses to unprecedented levels of success.”

“This joint venture with Greenply is a testament to our shared vision for growth and excellence in the Indian market,” states Samet’s Executive Board President, M. Serdar Senemoğlu. With 51 years of corporate excellence under our belts, Samet’s state-of-the-art technological expertise and Greenply’s strong market position will enable us to develop state-of-the-art, high-end hardware solutions that will completely transform India’s interior design sector. We intend to strengthen our corporate position in 2022—a fact that Deloitte is confirming—and present Greenply Samet with the Best-Managed Company title. Our collaboration will raise the bar for the industry and help both companies achieve previously unheard-of levels of success.”

Established in Istanbul in 1973, Samet has become a global leader in the furniture hardware market. With more than 6,000 different styles of cabinet hardware, Samet is a company with a long history of invention and quality, and it will celebrate its 50th anniversary in 2023. The company is well known for its dedication to European quality standards and its capacity to provide innovative solutions that improve furniture’s usability and visual appeal across the globe. Samet is a natural partner for Greenply in this ambitious joint venture because of its concentration on research and development, which has propelled its success.

Greenply has its headquarters in Mumbai and its manufacturing facilities in Vadodara. Samet India Private Limited combines Greenply’s wide market reach with the accuracy of Samet’s production and innovation experience, which is already registered with patented, value-added items in all furniture accessory categories. Ranking among the top ten most popular brands in that area, we will keep making significant investments in strategic product groups created by Samet’s worldwide R&D team, which will further enhance our partnership with Greenply Samet. By addressing the rising need for stylish, practical, and high-quality furniture hardware in India, this collaboration will strengthen Greenply and Samet’s market positions.

Since quality products are more in demand and more readily available in India, the furniture fittings industry is expanding more quickly. For the duration of the five-year projection, GREENPLY-SAMET planned its investments based on the major product categories. In addition to the more than 6000 goods already in the portfolio, it has given the GS-Class ball-bearing slide system and Master hinge priority for manufacturing in India in response to market demand. manufacturing will begin in the fully integrated production centre in Vadodara in 2024. With the commissioning of Flowbox drawer box systems and Smart Slide full extension undermount slide systems in later production phases, the company’s local manufacturing footprint and competence will grow even further.Phase 3 will see the fabrication of Slide single-extension undermount slides and a Slim-Mech single lift-up door system at the production centre in full-scale volume. According to these consequently, Greenply-Samet’s quick expansion will be taken to the next level on a segment and channel basis.

For more details, visit : https://www.greenply.com/

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