Jotun launches a new store design with improved navigation

Jotun’s new retail concept features a modern showroom design with chosen colours, interactive displays, and expert coaching for customers.

Jotun Paints, a global paint and coatings industry leader, recently announced the debut of a new retail concept that redefines the shopping experience, underscoring the company’s commitment to increasing customer engagement and pleasure. This new showroom design represents a significant milestone in Jotun’s continued efforts to improve the retail experience for customers throughout India.

The showroom’s modern, clean, and premium design is deliberately planned to provide an easy, smooth, and stimulating shopping experience. The layout is carefully designed to ensure a smooth flow, making it easier for customers to browse and choose products.

The Jotun Colour Centre for Interiors (JCCI unit) is a standout feature of the new retail concept, showcasing 128 of the most commercially viable colours as well as 30 trending shades for 2025. The colour selection device also features screens displaying alternative finishes, giving buyers a better knowledge of the finished product and allowing them to make more educated judgements.

Jotun’s dedicated shop sales consultants are also available to walk consumers through the advantages and benefits of numerous products, improving their overall shopping experience.

Speaking on the new launch, Ashish Nimbark, Sales Director – Decorative for Jotun India Private Limited, states, “Our redesigned shops with this state-of-the-art concept reflect our unwavering commitment to delivering a seamless and enjoyable experience. The new elements will inspire customers, simplify their decision-making process, and enable them to create beautiful spaces. Jotun’s differentiated approach in India emphasises exclusive stores that empower customers, helping them confidently make choices. Through a curated selection of premium colours and products, we aim to elevate the retail paint experience by combining aesthetics with durability.”

The updated store design promotes clear communication about Jotun’s innovations and product offers, allowing customers to easily navigate and locate the ideal solutions for their needs. The open and wide layout, combined with improved lighting and organisational components, creates an elevated and welcoming environment.

For more details, visit: https://www.jotun.com/ww-en