Kansai Nerolac launched its first flagship store in Mumbai

Kansai Nerolac, one of India’s leading players in the paint industry, has launched its first Nerolac Impression Shoppe in Mumbai.
As painting has become a high ticket item for consumers, they desires value for his money and do a comprehensive research before finalising the brand, product and service. In order to help consumers make an informed choice, Kansai Nerolac Paints has started a shop-in-shop retail model called Nerolac Impression Shoppe. These stores provide a complete assistance to consumers in making a correct choice on the brand and product through various elements like touch and feel panels, product information. and colour tools.  Kansai Nerolac is experimenting with the touch panel, bigger retail format for the first time with the launch of the new Nerolac Impression Shoppe in Jogeshwari (West), Mumbai. Speaking on this occasion Sukhpreet Singh, Vice President of Marketing & Sales (Decorative), Kansai Nerolac said “Consumers are buying finishes on their wall and not just paint cans. They need to be very sure of what the finish will be like, how the colour will look under different light conditions, what product is suitable for which surface, which shade should be chosen. With these stores, we are trying to engage the consumers by assisting them in making a correct choice.”
Consumer involvement in paints is increasing with their growing involvement in the home décor/improvement space. With the advent of technology and social networking, consumers are now more aware than they ever were on different kinds of paints and finishes.

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