Kansai Nerolac launches new ad to encourage Healthy Homes

Kansai Nerolac launched a new brand campaign ‘No VOC NoGadbad’ that aims at educating consumers on the side effects of the VOC (volatile organic chemicals) in paints. The three fold brand campaign that comprises of TVC’s, Print ads and direct outreach to the customers was unveiled on September 10.
TVC is briefing consumer harmful effects of the use of VOC paints and the likely hood of paint companies hiding the ill effects from the consumers.
“We have always encouraged healthy and safer living and with this campaign, we aim at educating the need for checking about VOC content while choosing paints, Also paints are not just choosing a colour or design it is a lot more than just beautification. This further strengthens our brand commitment towards creating a safer environment and encouraging use of paints’’ said Sukhpreet Singh, Vice President of Marketing and Sales (Decorative), Kansai Nerolac.

4