AGL Elevate360 launches 60 new products

Through the Elevate360 virtual launch, AGL presents 60 new bathware items, including the first Luxor 3D rimless water closet in India.

The exciting new line of kitchen and bathware items from AGL, one of the biggest Luxury Surfaces and Bathware Solutions brands in India, is currently being unveiled. The company expanding its SKUs by adding 60 new products to its vast portfolio, thanks to its strong R&D staff and in-house manufacturing capacity. This helps the business in its ongoing effort to provide clients a wide range of high-quality products that suit their preferences.

The premium line of one-piece water closets, shower heads, round basins and kitchen sinks are all part of the new product line. Additionally, Luxor—a 3D siphonic rimless wall-hung water closet is included in the product line for the first time in India. Since these new releases complete the AGL bathware product basket in 360-degree mode, the business is taking the chance to apply Elevate360.

Speaking about Elevate360 and the recent launch, Kamlesh Patel states, “We at AGL have always strived to provide quality products that set a standard in the market. Our new product launch is a testament to our qualitative manufacturing strength. With this we are also implementing Elevate360, a novel way designed by team AGL to introduce new products virtually by reaching out to traders as well as consumers through various social media platforms. This product line is the first one to be introduced through virtual event Elevate360. The company plans to introduce new products and product lines in future through Elevate360 medium.”

The company entered the bathware production industry in order to provide complete building materials solutions under a single roof. AGL built its own production unit in 2023, despite the company launching its bathware line in 2019. With the establishment of a state-of-the-art tech plant capable of producing 0.66 million pieces annually, the company has made a substantial transition from external procurement to internal manufacturing of bathware products. On October 1, 2023, AGL Bathware opened for business. The company’s new product line is its debut introduction, and it is produced at its Morbi facility. In the next five years, the bathware division should generate about ₹ 400 crore in revenue, according to the company.

AGL became the top brand in India for Luxury Surfaces and Bathware Solutions in less than 20 years. The company produces and sells a variety of tiles, bathware, faucets, engineered marble, and quartz. The company operates 13 company-owned display centres, 277 exclusive franchisee showrooms, and a vast marketing and distribution network spanning across India with more than 18,000 touchpoints, including distributors, dealers, and sub-dealers. Additionally, the company exports to over 100 nations.

For more details, visit: https://www.aglasiangranito.com/

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