Asian Paints Woodtech launches “Into the Grain” Series

Asian Paints the new series “Into the Grain” from Woodtech highlights designers and breathtaking Indian settings while examining the beauty and workmanship of wood.

Featuring its brand-new digital series, “Into the Grain,” Asian Paints Woodtech invites viewers to discover the world of wood. Taking viewers on a mesmerising trip through gorgeous forests and the art of meticulous workmanship, this first-of-its-kind cinematic series explores wood. Asian Paints invites viewers to explore the stories hidden in each grain of wood and get inspiration from the intricacy and beauty of wood through this series.

Produced by Motion Pictures Stories “Into The Grain” highlights the work of designers and architects. It showcases stunning locations from all throughout India, emphasising creative and beautiful projects that honour wood as the main element. Watchers will witness designers talking about how they go about designing, with a focus on the various applications of wood alongside Asian Paints WoodTech wood finishes on their website. The series honours Asian Paints’ exquisitely made WoodTech Emporio line of products, which is intended to enhance and maintain the natural beauty of wood, through its narrative. It illustrates how WoodTech’s opulent Italian PU finishes help architects and designers bring out and maintain the beauty of their woodwork projects.

Wood has long been prized for its aesthetic appeal, structural strength, and adaptability, which has cemented its place as a mainstay in both conventional and contemporary home building. Wood’s comeback in popularity is capturing the attention of both designers and homeowners. It can be found in everything from the basic components like flooring and doors to the more elegant accents like furniture and accent walls. The WoodTech line of wood treatments from Asian Paints is spearheading the transformation. “Into the Grain” showcases the exquisite transformation of wood through their Italian finishes, which are carefully chosen to handle the various climatic conditions and different weather zones of the Indian subcontinent. These finishes include their own WoodTech Emporio Gold and WoodTech Emporio Palette.

Watch the first chapter of “Into the Grain” to see the amazing ways that wood still inspires and changes environments.

Link: https://www.youtube.com/watch?v=Jd4HK4BFvDU

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