Benny Mosimann finds inspiration from historical wooden containers for WOGG 73 and WOGG 74

Designer Benny Mosimann has continually developed his WOGG storage furniture collection since his design of WOGG 17 from 1996.

WOGG, the innovative Swiss design brand debuts its first storage furniture from wood. With WOGG 73 and WOGG 74, the Swiss brand demonstrates once again its progressive design mentality and competence for clever storage solutions. Designed by Swiss designer Benny Mosimann, the versatile, round container furniture is a development of the successful storage solutions by the designer for WOGG. Its compact, cylindrical shape, its warm wooden look and the WOGG typical reduced aesthetic make the furniture an ideal functional and elegant companion.

As a side table or nightstand, it is perfectly suitable for private and public interiors, such as in the entrance, in hotel rooms or in reception or staterooms of companies.

A new shape for the container furniture collection
The designer Benny Mosimann has continually developed his WOGG storage furniture collection since his design of WOGG 17 from 1996. A version with the most obvious basic shape – a circle – has so far been missing: “Since  the use of the new furniture is intended for crockery, glasses, bottles and mostly round objects, we chose the basic form for the furniture, which was the most logical and natural shape, the circle.”

With WOGG 73 and WOGG 74, WOGG has now created two additional types, which provide an answer to today’s requirements: the piece in the small dimension (diameter 40 and 50 cm and two heights for a side table or nightstand) can fit anywhere and has a new sliding panel in wood, which functions equally well as the existing synthetic sliders, yet has a warmer look and feel.

For his design, Benny Mosimann was inspired by historical wooden containers. The new storage furniture WOGG 73 and WOGG 74 are the first products from wood in the WOGG collection and seem like a modern interpretation of classic wooden containers. In keeping with the Swiss design mentality, their precise, innovative realisation and appearance are entirely in line with the WOGG tradition, reduced, enduring and in black and white with a hint of wood.

The sliding front panels from wood
The round basic shape of WOGG 73 and 74 is encased by wooden, moveable sliding panels from oak veneer, which are guided precisely on the outside on aluminium profiles and which can make the furniture piece appear open, half-open or closed. Here, WOGG falls back on the proven construction with aluminium profiles and fixed shelves, which makes the sliding of the paper-thin wooden membrane on the outside of the body possible and lends the furniture piece a homogeneous appearance.

Paperthin, lightweight, only three-layered airplane plywood can be bent with light physical effort and thus obtains stability and resistance. This special material capacity is at the heart of the design and development process of the new storage furniture.

A further, particularly smart detail is the translucent back panel, which enables the incidence of light from the back. When opening, the objects placed inside are illuminated and perfectly staged.

Versions and finishes
The oak veneer grain gives the light furniture piece a distinct and high-quality appearance. Even in white or black, the wooden structure is visually and haptically noticeable. In the white version, the aluminium profiles are clear anodized, with the black version, black anodized. For the version in oak, both aluminium colours are available.

WOGG 73 comes with a diameter of 40 cm and a height of 63 cm and is fitted with a permanently mounted glass shelf. WOGG 74 with a diameter of 50 cm, is available in two heights, 44 cm and 63 cm. The lower version only comes with one shelf, the higher version either comes with one shelf and a permanently fitted glass shelf or comes with two shelves fitted on different heights.

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