Canadian Wood at Index Plus 2024 in Mumbai

The British Columbia (B.C.) provincial government’s crown company, Forestry Innovation Consulting India Pvt Ltd (FII India), also known as Canadian Wood, attended the prestigious Index Plus 2024 show. 

This is a well-known international trade expo and India’s largest dedicated platform for interiors, architecture, and design. It allows the convergence of suppliers and customers in a design-oriented environment, providing a valuable route for conducting business. The exhibition was held at the Jio Convention Centre, BKC, Mumbai, from May 31st to June 2nd, 2024.

Canadian Woods’ exhibit at the recently finished fair took up an astonishing amount of area and featured a luxury home interior room arrangement. The Canadian Wood booth displayed a wide range of timber applications, demonstrating the versatility and sustainability of sustainably produced wood in various contexts. It displayed a beautifully detailed model of a high-end luxury home interior room with an outside balcony. The layout was crafted in collaboration with renowned local wood manufacturers from in and around the Maharashtra region, such as Ebote Timber Home from Pune, Briton Furniture from Ahmedabad, The Pierro from Ahmedabad, Swaraj Enterprises from Baramati, Naman Instore from Mumbai, Wiseart Design Studio from Mumbai, Advent International from Mumbai, and Colonial Lumbers, Kannur, who made a few products of FJEG boards to demonstrate the quality and craftsmanship of their furnishings.

The high-end luxury home interior room model demonstrated the seamless integration of Canadian timber in a variety of applications, including bedroom and living room furniture, doors and doorframes, windows, panelling, timber screens, sliding windows, bar units, a wooden swing (Jhula), and outdoor garden furniture.

Pranesh Chhibber, Country Director of Canadian Wood, says, “As we participate in Index Plus 2024, Canadian Wood reaffirms its commitment to sustainability and innovation in the wood and furniture industry. Our presence at this prestigious exhibition underscores our dedication to promoting responsibly sourced wood and showcasing the limitless design possibilities of our premium wood species. We believe in driving positive change and setting new standards for environmental responsibility, and we are proud to contribute to the future of sustainable practices.”

Canadian Wood also took part in a parallel event at the three-day trade expo, which included a panel discussion on the topic of ‘EcoCraft: Creating Sustainable Furniture’.  Dr Jimmy Thomas, Assistant Director, Technical Services of Canadian Wood, was also among the panellists at the discussion. He provided significant views and viewpoints, highlighting Canadian Woods’ dedication to sustainable wood processes. He emphasised that over the past 40 years, Canada has been recognised as a leading source country for implementing best sustainability standards. In Canada, policies are not only well-implemented, but they also ensure that all resources are certified and follow sustainable methods from beginning to end. The materials are sustainably sourced, with softwood accounting for 55% of the wood used in the country, which is known for its sustainability, and the emphasis is on promoting Canadian timber and the whole concept of sustainability. The emphasis is on value and promotion of overall sustainability, with wood sourced from natural forests. This wood is quite old, with a minimum age of 120 years, which ensures its stability. A wide range of wood types are also available, appropriate for both indoor and outdoor use. He finished the panel by noting that this strategy demonstrates Canada’s commitment to prudent resource management and environmental responsibility.

Canadian Wood was in the core of all exhibition events, allowing them to interact with industry leaders, demonstrate their innovative wood solutions, and contribute to the conversation around sustainable timber construction at INDEXPLUs 2024.

FII primarily promotes five wood species in India that are obtained from sustainably managed forests in British Columbia, Canada. These five species, which include Douglas, Western Hemlock, Western Red Cedar, Yellow Cedar, and Spruce-Pine-Fir (SPF), are recommended for various applications. They are offered in 23 locations across India through a robust network of over 40 stockists.

For more information, visit: https://www.canadianwood.in/

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