Case launches its new Skid Steer Loaders in India [04 July 2012]

In an aim to increase and consolidate its presence in the country, global full-line construction equipment manufacturer Case Construction Equipment expands its product offering with the launch of the new generation of skid steer loaders. Designed to support the needs of customers in industrial, infrastructure and agriculture applications, the newly launched models Case SR 130 and SR 150 are compact and multi-purpose machines raises the bar for premium power, increased torque and enhanced operator comfort and visibility. The radial lift Case SR130 and SR150, having the capacity of 590 kg and 680 kg respectively, are engineered for digging, prying and pushing.
Following the acquisition of the full ownership of its previous Indian joint venture last year, Case Construction has wholly owned manufacturing operations in Pithampur, near Indore, Madhya Pradesh . The new company, Case New Holland Construction Equipment India Pvt Ltd (referred to as Case India), counts today on a network of 57 dealers and more than 150 outlets. Case India is recognised by Indian customers for its proven product reliability, as well as for its extensive parts and service support network available nationwide. Talking about the significance of Indian market, Piero Arrivabeni, Head of Marketing of Case International Region said, "India is a key market for us and we would like to introduce more products on market expansion”.
Highlighting the Case India’s future plans, DK Narang, Managing Director, Case India said, "We have consolidated our top position in the vibratory compactor segment and we are a market leader in the loader backhoe segment", said Mr. Narang. "We are today expanding our offering with technologically advanced skid steers. We have a clear focus on product development with high quality standards and efficient after sales services to prove our superior product value".
“Our prime objective is to produce products that perfectly meet the need of Indian market”, he adds. Keeping the Indian market and conditions in mind the latest products are featured with best-in-class hinge pin height & break-out force, outstanding departure angle, operator comfort through more room & 360-degree visibility. Combined with ride control, the skid steers provide superior stability and operating speeds, regardless of jobsite conditions.
DV Junnarkar, Head of Sales and Marketing , Case India, underlined, "In an increasingly competitive and diversified market, Case is committed to use of the best technology and resources in order to deliver product efficiency and reduce customer's owning and operating costs".

12