Ultrafresh launches its first ‘One-Stop-Shop’ studio in Coimbatore

With an aim to expand its geographical boundaries across India and in the Southern region, Ultrafresh Modular Solutions Limited, one of the fastest-growing modular kitchen companies in India and an independent subsidiary of TTK Prestige Limited has launched its first studio in Coimbatore located at Tiruppur.

Spread across around 1,200 square feet, it is the company’s first franchise retail outlet in Coimbatore offering a unique range of modular kitchens, wardrobes and display units to cater for the customer’s evolving needs and preferences. The studio is developed under the company’s ‘One-Stop-Shop’ format, which has been curated after Ultrafresh’s recent acquisition by TTK Prestige Limited. It will be the 8^th studio of Ultrafresh in Tamil Nadu, besides the existing studios spread across Bengaluru, Chennai and Hyderabad in the southern region and other parts of India. This announcement has taken place immediately after launching the company’s first modular kitchen studio in Chennai.

The new format of the studio, ‘One-Stop-Shop’ highlights the brand and product synergy between TTK Prestige Limited and Ultrafresh. It displays a perfect combination of the extensive product range from Ultrafresh with kitchen appliances of TTK Prestige, under one roof. This will provide the customers with an opportunity to customise and design their dream kitchen from a myriad range of options. The Ultrafresh Studio will offer four unique styles of modular kitchens – Victorian, Contempo, Heritage and Vibrant to provide a first-hand experience to the customers.

The steel storage solutions are highly durable, termite/rust/water/moisture/fire-proof and anti-bacterial made with the best quality of galvanized or stainless steel. Also, the wooden storage cabinets are made using boiling waterproof ply to offer durability against wet usage and tropical conditions. One of the USPs of the modular kitchen solutions offered by Ultrafresh is that all the modular cabinets are absolutely screwless, which makes them uniquely easy to install and aesthetically pleasing.

On the occasion of the studio launch, while talking about the evolution in consumer behaviour patterns and rising demand for modular kitchens, Mr. Dhruv Trigunayat, CEO – Ultrafresh Modular Solutions Limited said, “With the increasing urbanisation, and evolving customer needs, the tier II and III cities of India are providing with a host of opportunities to introduce new products and services in the market. Coimbatore is one of the fastest-growing tier II cities in the Tamil Nadu region with customers adopting a modern lifestyle.

Considering the customer preferences and growing demand for the modular kitchen concept, we decided to launch our first franchise retail store in Coimbatore. It is also part of our expansion strategy in tier II and III cities of India, which showcases the untapped potential for the modular kitchen and home décor market. We are also planning to launch studios in Pondicherry, Shimoga, and Nagercoil of Tamil Nadu state in the coming months.”

On the first studio launch occasion in Coimbatore, Ultrafresh has introduced a launch offer of flat 25% OFF on modular kitchen bookings. The modular kitchen segment is on the rise in India and foresees immense growth potential across the country in the coming years. And, some of the key factors responsible for its growth are an upsurge in real estate development and sales, urbanization and formation of new tier II cosmopolitan demand, nuclear family living, changes in consumer behaviour and acceptance to pay a premium for better products and services.

For more info  visit : https://www.ultrafreshindia.com/

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