Building brand awareness in Zak Expo

PlastOne has been continuously participating in the Zak Expo since last few years. So far, the company has had a good experience at the expo that is considered to be at the top in terms of business to business dealing, at any point of time, says company’s General Manager – Marketing,B. Jayarama Krishna in an interaction with Karan Rawat of ACE Update.

What do you expect from Zak Doors and Window Expo?
Zak Doors and Window Expo is basically a platform for business in B2B manner. New comers – specifically new fabricators – are expected into the industry. They will come and see what are the good profiles and machines available in the Indian market as they are not aware of it. So, they will learn most of the things in this exhibition. They will know most of the things form machine suppliers regarding machine performance and machine models. Also, they will meet many profile suppliers.

Have you unveiled any new product or innovation in this expo?
As compared to the last time, we have launched few new products in our premium series that we have exhibited in this expo.

Please share your viewpoint on the expo?
We could not get expected mileage considering Mumbai is known for aluminium, despite knowing that we still participated only to increase our brand awareness. It is like a brand building exercise. Unlike other markets such as Delhi and other places, we could not get enough leads, this is not because of the exhibition; here people mainly come for aluminium as Mumbai market is majorly into aluminium.

How was the year 2018 for your business?
This time, many enquiries are floated for uPVC profiles comparing with aluminium which is very interesting. Many new fabricator enquiries are coming especially from South India and western region like Gujarat and MP. It may be an indication that budget customers are shifting from low-end aluminium to uPVC and high-end customers are turning to premium aluminium windows.

Discuss your plan form 2019?
In 2019, we will come with few more models and also we are expecting Mumbai market to growing because Navi Mumbai and all the new market across the country are choosing particularly uPVC product. Earlier, the main Mumbai was preferring aluminium and they still prefer aluminium whereas preferred market like Navi Mumbai and all they are choosing uPVC because this is a budget product. That’s the reason we expect good business growth in 2019 particularly in Mumbai market, other than Mumbai market rest of the market like Pune, Nagpur, etc., are already using this product.

This year, we have launched few new products in our premium series.
B. Jayarama Krishna, General Manager – Marketing, PlastOne uPVC Profile Pvt Ltd

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