Dampness is a significant problem in many Indian homes

This conversation explores Shalimar Paints’ sustainable, energy-efficient exterior paint options and waterproofing solutions and their dedication to durability and environmental responsibility. 

What exterior paints do you offer to enhance the energy efficiency of buildings?
With its 120-year-old tradition, Shalimar Paints continues to offer quality and innovative solutions to cater to its customers. Our exterior paints are highly sought after due to their distinct features and perfect compositions. We provide various exterior paint solutions that reflect sunlight, which helps conserve electricity. Our Hero Super Premium external emulsion, XTRA Tough, and WeatherPro+ are excellent options for renovating external walls and protecting structures from extreme weather conditions. Its cutting-edge 3X Stretch technology provides excellent coverage, rich shine, and a smooth, perfect finish that easily conceals hairline cracks. Our other products, XTRA Tough and WeatherPro+, include Sun Reflect Technology, which reduces heat build-up and damage caused by ultraviolet rays while safeguarding the walls’ vibrant colours.

Can you walk us through the water-resistant paint solutions that you offer?
Dampness is a significant problem in many Indian homes, caused by pipeline leaks, heavy rains, or high humidity. Our Zero Damp series provides innovative waterproofing solutions. Zero Damp Advance and Zero Damp Smart are the most recent additions to our Home Protect Waterproofing range, designed to give exceptional protection against seepage. Reinforced with fibres, the Zero Damp elastomeric waterproof coating forms a strong barrier against internal and exterior seepage. These coatings also possess heat-reflecting properties, which lower surface temperatures and ensure cooler indoor environments throughout the hot summer months. Our water-based Hero Exterior Acrylic Emulsion Paint offers premium water-repellent properties, apart from providing a beautiful sheen and great coverage. We also provide Superlac Stay Clean for interior applications, which is known for its unique “Lotus Effect.”  Its water-beading feature keeps water from entering the surface, and its unique stain guard technology resists harsh household stains like tea, coffee, and ketchup.

How do your painting products stand apart by increasing surface durability, offering chemical protection, and safeguarding against pests?
Our products, developed by an expert team at our world-class R&D centre, offer unmatched quality, finish, and protection. Most of our solutions are water-resistant and reflect UV radiation from sunlight, ensuring the wall’s shine lasts many years. They produce fewer chemicals and odours and have lower VOC (volatile organic compound) levels, resulting in a healthier and more sustainable atmosphere. The HERO and ZERO damp products are the most recent additions, which provide superior protection, increased durability, and an attractive finish.

What practices has your company undertaken to ensure sustainability through its products?
Sustainability is one of our key virtues. We prioritise resource-efficient manufacturing in both industrial and decorative categories, and our plants are zero-discharge units. Our efforts include lowering water and electricity consumption and developing a strategy to reduce waste. Our HERO 5 in1 Interior Emulsion is a unique product with antifungal qualities that improve indoor air quality and regulate temperature. We prioritise natural ingredients, ensuring that our products include as few hazardous chemicals as possible while delivering performance. We ensure BIS certification to ensure the highest safety and quality requirements. We are committed to providing high-performance, sustainable products that suit consumer demands while contributing to a greener future.

For more details, visit: https://www.shalimarpaints.com/

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