Disha Direct invests Rs. 300 crore in hospitality business [23, January 2012]

Mumbai based Disha Direct announced their foray into hospitality and leisure industry with an invest plan of Rs. 300 crore. Christened as Greenarth Leisure Pvt. Ltd., the hospitality division to begin operations with Maharashtra & Goa followed by other locations shortly.
Greenarth is a chain of leisure resorts set up in naturally beautiful locales combining the fine experience of a club, recreation & holiday with activities revolving close to nature. These emerging chains of theme resorts are located in picturesque unexplored locations with a view to redefine the leisure industry in a refreshingly innovative way. Be it river’s edge, pristine beaches, soothing riversides, valleys, hill tops or dense forest, every Greenarth resort is being crafted with an architectural theme – earth, aqua, green, and life; each theme to give their members a great ambience. With its chain of resorts along Mumbai-Pune, Mumbai-Ahmedabad, Mumbai-Nashik, Mumbai-Nagar highways, Greenarth allows members a quick break at anytime convenient to the family.
Santosh Naik, Managing Director, Disha Direct comments, “We had realised that there is a gap in the leisure segment & given a chance, families would love to take off to close by weekend destinations. Greenarth Leisure will be most suited for quick plans such as picnics, holidays, celebrations & general get-to-gathers”.
Greenarth has launched its exemplar resort ‘Greenarth Lakeview’ at Vikramgad, Manor, off Mumbai Ahmedabad Highway. Spread over 7 acres besides a private lake, Greenarth Lakeview is just 2 hours drive from Mumbai. Greenarth riverside at Wada, Greenarth Orchid at Alibaug, Greenarth Bollywood Blues at Karjat, Greenarth Tierra at Roha and Greenarth Life at Kasara will soon open and establish Greenarth leisure as one of the fastest growing resort chain in Maharashtra.
Subodh Gupte, Vice-President Operations, Greenarth Leisure, added, “The ambience at each Greenarth resort has been planned to be pleasing and comforting. Members are sure to find manicured lawns, landscapes, waterscapes, beautiful gardens and river decks across all our resorts.

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