JSW Cement expands its retail footprint to sell Concreel HD

JSW Cement has commenced manufacturing of Concreel HD cement at its Dolvi unit in Maharashtra. This is part of the company’s plans to expand its retail presence in West India following the success of this product in Southern markets. JSW Cement’s Dolvi facility will be responsible for servicing the Western India markets.

The company is beginning its retail foray in West India region with the launch of Concreel HD in Maharashtra. It will commence selling the product through more than 1000 retail outlets across Greater Mumbai, Navi Mumbai, Thane and Raigad district. By the end of this fiscal, JSW Cement will expand its retail footprint to sell Concreel HD across Maharashtra State.

Commenting on the occasion Parth Jindal, MD- JSW Cement Ltd. said, “It’s a great day for us at JSW Cement. Concreel HD has had roaring success in Karnataka, Andhra Pradesh, Telangana, Tamil Nadu and Kerala. I am glad to see Concreel HD make its way into the Western states of India starting with Maharashtra. JSW Cement will be increasing capacity in our Dolvi plant from 1 MTPA to 2.2 MTPA by 2018 and further expanding it to 4.5 MTPA by 2019 to cater to the demand in the region. The company is on track to meet its vision of 20mtpa by 2020.”

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