Kansai Nerolac announces tie-up with KidZania

Kansai Nerolac Paints, one of India’s leading players in the paint industry, announced their tie-up with KidZania, an indoor family edutainment theme park for kids. The partnership has resulted in an enjoyable activity for kids, wherein they can paint dummy houses using Nerolac paints.
Out of the various activities set up for kids at KidZania, ‘Colour Ur house’ provides children a hands-on opportunity to paint their rooms in vibrant colours and showcase their
creative side. As part of the agreement, Kansai Nerolac will provide eco-friendly paints, rollers and brushes to the kids thus helping them bring out their artistic streak.
“Our partnership provides us with an innovative platform to engage with kids and young adults who will now understand colours and its functionality better,” said Sukhpreet
Singh, Vice President of Marketing & Sales (Decorative), Kansai Nerolac.
Viraj Jit Singh, CMO, KidZania India, commented, “We have imbedded the Nerolac healthy home concept into the activity and so while having fun children get to learn about
the importance of using the right paints to create a healthy living environments in their homes.”

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