Mahindra plans revival of road making product range

You would soon hear from us about our range of category creating products suitable for our market laced with the most modern technology offering exactly what our customer requires.

Current road making machineries are dominated by imports and foreign manufacturer where the products are being made keeping in mind the needs of the developed worlds. “Whilst in the developed world 60 per cent of roads fall in our category of the multilane express and state and national highway, they constitute only 6 per cent of overall roads when it comes to India,” claims Sachin Nijhawan, Vice President and Business Head, Mahindra Construction Equipment. “The equipment currently available are too large and expensive hence grossly unutilised and non-viable for most village and unsurfaced road projects which constitute 58 per cent of total roads in developing countries like India. This also results in very low sales volume of equipment in spite of the large quantum of road work.”

“Absence of tailor-made equipment suitable for our needs lead to sub-optimal methods with limited mechanisation and large labour force deployment. This leads to issues such as bad quality of roads and speed of road making apart from availability and control of labour force in large numbers,” Nijhawan said.

“Truly living the spirit of Make-in-India for the developing world, we at Mahindra aim to provide optimised solutions which offer affordable uncompromised mechanisation catering to our road making needs. You would soon hear from us about our range of category creating products suitable for our market laced with the most modern technology offering exactly what our customer requires, that is higher profits and ROI with lesser investment,” informs Nijhawan.

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