Mimaamsa – India’s first-of-its-kind ‘premium decorative lighting’ brand

DITIPL is positioned as a highly innovative decorative and technical Lighting company present in both formats – Online and through Outlets.

While the world was battling against the Covid-19 pandemic since the month of April this year, four corporate executives were tirelessly working on launching their own company into Decorative & Commercial Lighting segment in India.

Diwali in India is known to be the “festival of lights”. Subsequently, it was an apt period to launch Mimaamsa – India’s first-of-its-kind premium decorative lighting brand by Decorative Innovation Technologies India Pvt Ltd (DITIPL).

DITIPL had to confine itself to launch the ‘Mimaamsa’ brand digitally by sharing the product portfolio having more than 5000+ products with 24 franchisees, who are known as ‘Premium Project Associates’ in cities like Mumbai, Delhi, Bengaluru, Pune, Nashik, Chennai, Hyderabad, Kolkata, Kochi, Ludhiana amongst others.

DITIPL is positioned as a highly innovative decorative and technical Lighting company present in both formats – Online and through Outlets. Mimaamsa range is a ‘premium decorative lighting and artefacts’ brand that has the USP to deal in complete and complex range of materials from simple iron metal to high lustre crystal pieces.

On the organisational front, DITIPL’s mission is to build an organisation ignited with passion & domain expertise in providing premium designer lighting solutions in the Indian market. It wishes to create an enriching value proposition to its Distributors who will be professionally trained & equipped to deliver best-in-class service to satisfy the customers. Finally, it is going to be a technology-backed enterprise with state-of-the-art ERP and CRM solutions in place in order to meet the distributor & end customers’ requirements.

Amit Seth, Managing Director, DITIPL said, “The lighting sector has been still considered ‘unorganised’ because of a lot of pain points like – high dependence on imports from China, lack of product options and presence of strong Pan-India brand, limited availability of manufacturing capabilities to brand reliability and sustainability. At DITIPL, our vision is to create a complete product range from premium decorative lighting fixtures to technical and commercial lighting with impeccable capability to service art-effects to match the original design intent of our partners like lighting designers, architects and interior designers etc.”

DITIPL currently has its offices in Mumbai, Bengaluru and Delhi.

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