Real estate player Nirmal Lifestyle to promote athletics in India

Real estate major Nirmal Lifestyle has inked a 10-year licensing deal with International Association of Athletics Federations (IAAF), the governing body for athletics worldwide, to develop athletics in India and encourage greater participation in the sport. An exclusive licensing agreement to this effect was signed by Dharmesh Jain, Chairman and MD, Nirmal Lifestyle, Elio Locatelli, IAAF Member Services Director, Papa Diack, Marketing Advisor, IAAF in the presence of Mike Powell, holder of the long jump world record. Nirmal Lifestyle will have an exclusive right to use IAAF logo and trademark for development of IAAF certified training facilities, academies and clubs in the country. IAAF shall be providing technical and professional expertise, consultation, coaching and necessary training for establishing and running world class athletics infrastructure by way of designs, plans, specifications and technical inputs.According to a release, Nirmal Lifestyle will build the infrastructure (Training Academy) as per IAAF standards and IAAF through its development program will send coaches, lecturers and ambassador athletes like Mike Powell to train young promising athletes. This will not only contribute in improving sporting performances in India but will also positively impact India’s position on the sports stage globally. Dharmesh Jain, Chairman and MD, Nirmal Lifestyle, said, “This is for the first time that a real estate company has taken a lead in creating and providing world-class sports facilities and infrastructure to communities which will help cultivate a healthy lifestyle across the country.”

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