Sunhearrt Group and Ajanta Oreva Group forms JV for India’s biggest vitrified tile plant

Sunhearrt has become the 6th youngest brand in the Indian ceramic industry today. The brand is synonymous with “Make in India” and the “Vocal for Local” initiative of the PM’s vision.

Mr. Bhudarbhai and Mr. Jaysukhbhai

Tiles have become an integral part of every home, every office and every space that you can imagine as tiles make an enormous impact and the way your interiors look. The Indian Tile industry ranks in the Top 3 in the World in Tile manufacturing and continues to grow at a steady 15 per cent per annum. Sunshine Tiles Company Pvt. Ltd., which is well-established and popular company in India, owns “Sunhearrt brand”. And the astounding journey that, Sunhearrt has had, it’s become the 6th youngest brand in the Indian ceramic industry today.

Sunhearrt brand’s product portfolio is very diverse with products being manufactured entirely in India. The brand is, in fact, synonymous with “Make in India” and the “Vocal for Local” initiative of the PM’s vision. Sunhearrt has maintained its position as the number one exporter in the Indian ceramic industry for consecutive five (5) years along with proudly donning the status of the first three-star export house in India. And it is the quality assurance and product innovations that, the products of Sunhearrt brand companies, last year’s annual turnover has crossed the target of Rs. 639 crores, even in the current pandemic situation and overall slowdown.

Mr. Bhudarbhai – Chairman, Sunhearrt Group shares, “It is a proud moment for all of us and this decision is important, to match up to the demand of the international markets. This collaboration is a testimony to the saying, “United We Stand” and thus, with this joint venture with Ajanta Oreva Group Lead by Mr. Jaysukhbhai Bhalodia and our mammoth plant at Samakhiyali, Gujarat; we are beginning our new journey to create history in the Indian Tile Industry.”

Salient features of the Plant and some key highlights are:

• A separate legal entity will be formed as Sunshine Vitrious Tiles P Ltd., who sell its product under the brand name of Sunhearrt brand.
• The plant will be operational as the first largest plant in the Indian ceramic industry in a total area of 99 acres.
• The plant will use the latest machinery to produce 51,000 square meters of glazed vitrified tiles per day.
• A total of three production lines will be fitted in the plant periodically, the first of which will be operational in a period of six months from today.
• The plant will have a total investment of Rs. 270 crores in a phased manner and is expected to generate annual revenue of Rs. 399 crores.
• The main objective of setting up this plant will be to cater to the export market.
• This plant will provide employment to the people, directly, as well as indirectly as per the estimates shown below and several members belonging to the families of those people will get their livelihood through this plant.

Direct Employment will be provided to 750+ people which includes, around 576 labourers, 100 semi-qualified staff, 50 qualified staff and 24 office staff and professional talents.

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