Greenlam Clads are popular new age façade cladding system designed for exteriors

Parul Mittal, Director, Greenlam Industries speaks about the importance of facades and the rising popularity of Greenlam’s innovative products in this domain

What are the emerging trends in residential as well as commercial facades?
Facades are versatile in terms of aesthetics and can be used in quite a lot of ways. Talking about Greenlam’s exterior grade compact laminates, they come with an unmatched GLE Technology that makes them fade resistant, microbial threats, weather-proof and fire-resistant, hence apt for exteriors.

When it comes to residential spaces in wall cladding space, textures, wood finishes and neutral solid colours are the go-to trends. We believe that textures and wood finishes stand the test of time and will be very popular in the coming years as well. The wood finishes are always in demand for its durability and classic looks. They also beautify the space because of their simple and clean appearance. The stone texture by Greenlam is perfect for that rough and grungy look which is different from the mainstream looks.

For commercial spaces, aesthetics and fire safety have evolved as the driving factors for this industry. At present, the trends in the commercial facades industry arelargely revolving around aesthetics, green spaces and bringing fire safety along with certifications as prime focus. Additionally, durability is also one of the important aspects when one selects a façade accompanied by a variety of design options to choose from.

How has the contemporary design sense of global Indians enhanced the importance of facades in urban skylines?
For cladding, since the awareness of the products is increasing, the purchasing power of the individuals is on the rise too making the future of clads extremely huge.

Their captivating aesthetics, numerous colour options, rhythms and depths makes them the desire of those who are passionate about interiors. Exterior clads come with an unmatched GLE Technology that makes them fade resistant, microbial threats, weather-proof and fire-resistant, hence apt for exteriors. Claddings from Greenlam come with special fasteners which are made using non-corrosive materials that offer better colour fastening properties. Clads have the ability to make any structure look phenomenal, are easy to maintain and can last for ages.

In addition to this, façades activate space, drawing out relationships between light, environment and view. Due to these benefits, clads have gained popularity among the masses and are becoming the go-to option for refurbishing.

What are the challenges in installing facades in high-rises and how do you address the problems involved?
Today, the cladding industry has moved forward where we have smart products that guarantee protection for your walls and simultaneously give you that ease of installation.

Be it a high-rise building or your home, Greenlam’s exterior grade compact laminates are extremely easy to install and come with an unmatched GLE Technology that makes them fade resistant, microbial threats, weather-proof and fire-resistant, hence apt for exteriors. As Greenlam Clads are equipped with modular system, they can be easily installed and are low maintenance which makes them an ideal refurbishment option.

Having said that, Greenlam introduced the concept of innovative cladding materials such as fire-resistant exterior cladding. In addition to that, we also are the first company to conduct training sessions and workshops for various Architects, Interior Designers and Installers around the benefits of cladding, what involves in the process of cladding installations etc. These trainings were initiated to address the challenges faced by the fabricators during the installation process and turned out to be extremely useful.

Tell us something about your product range and the new products you are launching this year.

Greenlam Clads are popular new age façade cladding system designed for exteriors. These clads come in a variety of colours and designs which makes it possible to use Greenlam Clads for innovative applications like for main gates, pergolas, fencing and more.

While we are not expecting any new launches this year, Greenlam Clads come in various categories which consist of Abstract, Stone, Wood and Solid colours. One can mix and match these designs such as a combination of solid colours with wood patterns which will make for a cosy and rustic décor. With designs that go beyond the usual options, the beauty and endurance of Greenlam Clads lasts for a lifetime. Greenlam’s exterior grade compact laminates are a duo of style and character and are specially designed to beautify your exteriors.

They come with a revolutionary GLE Technology that offers 3 layers of protection that makes them resistant to UV light, microbial threats, weather-proof and fire-resistant, hence apt for exteriors. Claddings from Greenlam come with special fasteners which are made using non-corrosive materials that offer better colour fastening properties. The exterior clads allow you to decorate your home, office or entire building structures. These facades are anti-graffiti, chemical resistant and can withstand extreme temperature conditions. Façades activate space, drawing out relationships between light, environment and view. They also accommodate varied levels of privacy. Besides saving up to 30 per cent energy, they add warmth and elegance.

Not only clads, today, Greenlam Industries has become an integrated manufacturer of all surfacing needs with solutions for laminates, compact laminates, new age restrooms cubicles and locker solutions, decorative veneers, engineered wood flooring and engineered doors & frames.

Parul Mittal,
Director, Greenlam Industries

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