“Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives,” says Ranjeet Kakkad, Founder MD, Next Steel Building Solution
Excon 2013, the 7th edition of South Asia’s largest event for construction equipment sector, is scheduled to be held from 20th - 24th November at the Bangalore International Exhibition Centre, Bengaluru with the theme on “Propelling Sustainable Infrastructure Growth”.
“We are the company which has got the best of infrastructure in terms of manufacturing excellence and product knowledge,” asserts K. Sunil Kumar, President and CEO, Universal Construction Machinery
According to Arvind Poddar, Chairman and Managing Director, BKT, the company has been able to successfully identify these opportunities and create an industry out of it. The other tire companies are following suit now after witnessing the success of BKT.
“Most crushing equipment that can yield good aggregate and sand were imported earlier, but they are now being manufactured in India to world-class standards, “RD” being one of the manufacturers,” says Rahul Deshmukh, CMD, RD Group of Industries
Manitowoc conducted extensive “Voice of the Customer” exercise to see what users wanted most from a six-axle crane. That research lead to the development of the award-winning Grove GMK6400
“Prestressing helps in producing sleeker sections, thereby ensuring environment friendly design and economy in construction. The aesthetic appeal is quite soothing to the society at large,” says G.R. Chitnis, Managing Director, Dynamic Prestress
