Asian Paints opens the first Beautiful Homes Studio in Gujarat

Asian Paints launches its 13,000-square-foot Beautiful Homes Studio in Surat, reinventing luxury home décor via innovative products and experiences.

Asian Paints is opening the Beautiful Homes Studio in Surat, ushering in a new era of luxury décor in the vibrant city. Asian Paints, known for its signature inventiveness and ability to convert interiors into welcoming sanctuaries, has long been at the forefront of improving consumer experiences. With this new studio, the pioneering paint brand confirms its dedication to reimagining luxury goods and upgrading the consumer experience in home décor.

The new Beautiful Homes Studio is Asian Paints’ third studio in India and the first in Gujarat, with the goal of serving as the entryway to the Western Indian market and transforming the decor scene in this region. The studio, which spans roughly 13,000 square feet across three stories, brings a unique blend of luxury and functionality to the dynamic metropolis. It pledges to raise the standard of home décor with its various choices and creative in-store experiences. This prestigious studio offers discerning customers an exceptional experience in style and elegance, with over 2700 SKUs that include furniture, fabrics, rugs, mattresses, wallpapers, blinds, fitted wardrobes, artefacts, and lighting.

The store is poised to become a top destination for home décor enthusiasts, offering a diverse selection of high-quality products designed to turn places into attractive and pleasant homes. Each category is expertly picked to cater to a wide range of consumer likes and preferences, ensuring that every house is attractive. The furniture collection includes both contemporary and classic designs, and the fabrics and carpets come in a variety of textures and patterns to complement any decor style. The bedding and wallpapers lend a touch of elegance and comfort, while the blinds and wardrobes combine style and functionality.

The Beautiful Homes Studio showcases an extraordinary collection of items that redefine luxury and style. The Luxe 3 Furniture line combines traditional workmanship with global design, with standout pieces made of marble, leather, and exotic woods, providing bespoke elegance for refined living spaces. The Ador fabric line includes textured and patterned collections suitable for curtains and upholstery, while Pure Royale and The Pure Concept offer beautiful and design-forward fabrics with characteristics such as Boucle embroidery, bamboo-based textiles and signature linens. The studio also unveils INK 0.1, INK 0.2, and Pierre Frey wallpapers, which feature handcrafted designs by Jaipur artisans and exotic materials such as jute, vinyl, and raw silk. Each addition demonstrates sophistication, functionality, and creative excellence.

The studio improves customer engagement by providing creative in-store experiences. A personalised digital journey enables clients to utilise tablets to study things that are not on display and visualise them in their own homes. QR tags on bedding packaging link to informative product videos, reducing the need to open packages and keeping the shopping area clean. A centralised tablet system simplifies the selection of lighting solutions, making the process more efficient and user-friendly. In addition, the studio displays one-of-a-kind regional art, fostering a warm and personalised connection with local customers.

Speaking on the new studio, Amit Syngle, MD & CEO Asian Paints Ltd. says, “Surat, with its vibrant entrepreneurial spirit and evolving lifestyle aspirations, emerges as a compelling choice for our first Beautiful Homes Studio in the state. This dynamic city harmoniously intersects tradition with modernity, and reflects an increasing demand for bespoke and sophisticated home décor solutions. With this launch, we aim to offer Surat’s discerning homeowners a curated selection of luxury furnishings and innovative in-store experiences. By introducing a comprehensive, one-stop destination for home décor excellence in Western India, we are not only redefining the aesthetics of living spaces but also delivering the delight of a seamless journey towards creating dream homes.”

Beautiful Homes Studio, with its extensive product line and unique in-store experiences, is positioned to become the region’s premier destination for luxury home decor. It symbolises Asian Paints’ commitment to innovation, quality, and client pleasure, setting it apart in the home decor environment. The studio also emphasises hospitality, making every customer feel welcome and cherished. With the new studio, Asian Paints plans to continue its heritage of transforming houses into beautiful homes, one fashionable item at a time.

For more details, visit: https://www.asianpaints.com/

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