CASE India initiates LEAD 2.0 project for rural youth

Through the LEAD 2.0 initiative, CASE Construction trains young people in 1500 communities to encourage rural business in India.

In an effort to encourage rural entrepreneurship and economic empowerment, CASE Construction Equipment, a brand of CNH, is launching the second phase of its LEAD (Livelihoods and Entrepreneurship Awareness Development) project throughout Indian cities. The initiative seeks to promote reverse migration while reducing urban migration by providing rural youngsters with entrepreneurial skills. The project employs educational courses given by a mobile training centre van to raise awareness about secondary income creation opportunities in the infrastructure and agriculture sectors.

Building on the success of its first phase, the LEAD 2.0 initiative operates in Faridabad and aims to assist the youth of an additional 1500 villages across Uttar Pradesh, Rajasthan, Haryana, Odisha, Bhubaneswar, and Jharkhand. With an emphasis on road building and irrigation, the second edition aims to educate young talent on critical sectors for rural development. These sectors include modern farming techniques and sustainable practices in agriculture, as well as rural industries like poultry, dairy, beekeeping, and fisheries. The LEAD 2.0 initiative seeks to empower young people in the region by providing them with knowledge and skills in these areas. This will enable them to establish additional sources of income, thereby addressing issues of unemployment and economic inequality in rural areas, promoting self-reliance among the rural population, and fostering a healthier economic development.

Emre Karazli, Vice President, Construction Segment, APAC & AME, announces the launch of the LEAD 2.0 project. He states, “At CASE, we support inclusive growth and recognise the vital role that rural entrepreneurship plays in fostering comprehensive economic development.” We reiterate our commitment to providing rural youth in the country with the tools and opportunity necessary to engage in the growing economy via LEAD 2.0.

“Aligning with India’s vision of ‘Aatmanirbhar Bharat,’ CASE has taken a significant step in enhancing the skills of rural youth by connecting them with opportunities and raising awareness,” discusses the project Shalabh Chaturvedi, Managing Director, CASE Construction Equipment – India & SAARC. This programme helps people in rural areas become more educated while also advancing the socioeconomic development of these communities. Our objective with LEAD 2.0 is to tackle unemployment by closing the skills gap in the relevant industries, where there is a great need for professionals with training.

“Aligning with India’s vision of ‘Aatmanirbhar Bharat,’ CASE has taken a significant step in enhancing the skills of rural youth by connecting them with opportunities and raising awareness,” discusses the project Shalabh Chaturvedi, Managing Director, CASE Construction Equipment – India & SAARC. The initiative helps people in rural areas become more educated while also advancing the socioeconomic development of these communities. Our objective with LEAD 2.0 is to tackle unemployment by closing the skills gap in the relevant industries, where there is a great need for professionals with training.

To address the issues of poverty and joblessness in rural regions, CASE aims to promoting rural entrepreneurship in India. Through partnerships with regional partners and stakeholders, the organisation seeks to apply creative solutions that tackle these problems and tailor them to meet the specific requirements of every area.

CASE is a market leader in the vibratory compactor area and provides a wide variety of construction equipment across the nation. Modern items made in India are manufactured in the company’s production plant in Pithampur, Madhya Pradesh, and sold to more than 100 countries across the globe.

For more details, Visit : https://caseconstructionindia.com/

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