HSIL Automate water closet to revolutionise lifestyles

In an interview, Santosh Nema, President, HSIL Ltd.,shares why HSIL Automate is a worthy innovation. Excerpts:
Automate: intelligent water closetThe product development by HSIL is based on extensive market survey and rigorous research. This helps in narrowing down its focus and offers products which make a difference to the consumers. “Automate – the intelligent water closet” is one such product. True to its name, automate uses technology in the bath space to a new level to help the elderly. It is unique, intelligent and its attention to detail cannot be rivalled. Equipped with state-of-art-technology, the motion sensor within the closet lights up in the night ensuring safety to the user without switching on the lights and disturbing his/her sleep, which for the aged is a boon. It also flushes on its own once it is used and deodorises automatically too. The warm seat cover maintains the temperature settings across all season and not to forget, the added value of enhancing a rich experience and décor of the bathroom.
There is more to Automate than meets the eye such as the hydraulic action of the toilet seat cover, which comes handy and avoids any scope of damage to the toilet bowl in case it is shut with a bang. Overall Automate fortified with a remote control is a WC in a class of its own. It’s a futuristic product and sets to revolutionise lifestyles by adding comfort and innovation.
Evolving role of sanitary ware With evolving lifestyles, the role of sanitary ware has gained significant prominence. Indian consumers are no less well-informed and embracing lifestyle brands that match their personality and perspective on life. They are looking to invest in products which are out of ordinary and will provide an experience and a moment of happiness. The market dynamic is not static; the industry is competitive so to retain mindshare in such a world, the solution lies in being inventive.
Features of Automate• Auto heating seat: The pressure-sensitive seat automatically adjusts temperature for comfort during cold weather.•  Auto flush: The built-in sensors activate the auto-flush operation and release the required quantity of water after use.•  Temperature control: Automate’s digital controls set water, air and seat temperatures. It also memorises the last temperature setting for future use.•  Auto cleaning: The sophisticated water spray nozzle moves back and forth to suit cleaning for men and women. Water pressure can also be adjusted for individual requirements.•  Auto drying: Automate is also equipped with hot air drying function. The temperature of the air can be set for comfort and convenience.•  Water saving dual flush: Equipped with an advanced electronic system, Automate provides for two automatic flushing options to help conserve water.
HSIL is strengthening its presence by expanding dealer network. The company extensively promote at the dealer level along with training, upgrading their showrooms to improve product display and enhance shelve space. Simultaneously, it is constantly engaging with architects, incorporates a 24/7 customer service centres and uses print media extensively to keep a constant buzz in the market. Last year, it has launched its new campaign “designs to desire” which highlights its lifestyle positioning.

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