Pranjal Agrawal sets up Hermosa Wonder Factory amidst the lockdown

Aligning with industry 4.0 and ‘Atmanirbhar Bharat’ mission, this plant designed with infrastructure investments of more than Rs 30 crore infuses the balance of art and technology into its structure and processes.

Rajasthan based home decor Design Studio Hermosa, known for clean and sharp Indian aesthetics in the affordable luxury furniture segment recently celebrated its two-year journey with interior designer Gauri Khan. Taking forward Pranjal Agrawal’s creative vision of changing the landscape of interior design in India, the Hermosa Wonder Factory is a state-of-the-art facility set to manufacture furniture and home decor pieces.

Located 25 km. from Kota, Rajasthan and covering an expanse of over 200k sq. feet, the factory not only brings to life technology and art with its futuristic appeal but also ensures the safety of all its staff employees. The concept was to create a modern-day philosophy of art converted into a natural form of architecture fitting into the bare landscape of Kota, Rajasthan.

Commenting on the new move, Pranjal Agrawal, CEO, Hermosa Design Studio adds, “My vision for Hermosa as a hundred per cent Made in India brand, has always been to give our customers in mini-metros and towns premium designs with durability at affordable prices. The Hermosa Wonder Factory was set up keeping in mind industry 4.0 so we can deliver to mass consumers without hampering the quality. This is a proud moment, as Hermosa products come to life through the hands of the best designed, most skilled artisans, advanced technology and mindfully sourced raw materials. The factory will help support our growth goals of Rs 75-100 crore growth in the next three years from E-Comm, Exports and Co-living integration projects.”

In the day, fitting into the dunes of Rajasthan with a brilliant play of lights and shadows inside and outside of the structure, while in the dawn they stand tall piercing into the ground to show the form of art and culture within for the craftsman inside, this space was designed in partnership with SCHULER Consulting, a leading German technology and service company in the woodworking industry.

Commenting on the collaboration, Marc Pfetzing, Senior Manager, Schuler Consulting Asia shared  “Exciting project with a winning team! Schuler together with Hermosa has set a new bar in production standards in India with a factory design creating a world-class factory complementary to the whole Hermosa culture.”

In recent times, homebuyer trends, especially in Tier-II and Tier III cities have evolved in terms of tastes and preferences. This wave, coupled with a rise in demand for affordable housing and a discerning taste for home décor, pushed for better growth prospects in the H&I market. Pranjal Agrawal, the mastermind behind Hermosa has always been one step ahead, carefully identifying market gaps in these cities to best craft home decor solutions with a premium aesthetic and functional appeal at an affordable price, creating a unique space in the decor segment.

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