Disney branded ceramic tiles from Johnson Tiles

Johnson Tiles has associated with Disney Consumer Products (India) to launch Disney branded ceramic tiles in India. Branded as Johnson Tiles’ Disney Collection, this range of wall tiles include some of kid’s favourite Disney characters such as Mickey & Friends, Disney Princesses, Disney-Pixar Cars and Winnie the Pooh. This exciting range of wall tiles brings to life Disney’s most cherished stories in vibrant colours and styles inspired by new as well as classic Disney characters. Johnson Tiles uses state-of-the-art digital printing technology to replicate these characters while ensuring the trueness of Disney experience on walls.
Johnson Tiles’ Disney Collection is most ideal for kid’s room, playgrounds, theme parks, sports facilities, educational institutions, day care centres, libraries, children’s play areas and recreational spaces. This unique collection is designed keeping in mind the significance attached to children’s amenities.
Commenting on the Johnson Tiles Disney Concepts, B Jagannathan, Regional Head – South India, H&R Johnson (India) said, “Our extensive market research on what consumers seek in the home lifestyle segment threw up very interesting findings. Today new home buyers renovating their domestic abode seek elements in home space that will nurture and aid the development of their children. These new demands have created an altogether new category of design solutions that cater not only to aesthetic requirements but add developmental value to the children in that space. Our strategic tie-up with Walt Disney to launch Johnson Tiles Disney collection caters to these evolving needs. Our collection is designed keeping in mind the significance attached to children’s amenities.”
“Disney Home products span across total home solutions including furniture, bedding, rugs, tableware, kitchenware, fans, paints and bath accessories. As we continue to expand our offerings for kids and families in India and build deeper emotional connections, we hope to bring in newer products that would take the Disney experience to the next level ” said Roshini Bakshi, Managing Director, Consumer Products, Retail and Publishing, Disney UTV. “We are excited to launch the Disney branded tiles in association with one of the leading ceramic tiles company in India and hope to bring Disney Magic alive for fans in a whole new way.”
To enhance the overall Disney experience on the walls, the Johnson Tiles’ Disney collection is accessorized with an exciting series of borders as well as floor tiles. This collection will be available across India at all House of Johnson modern retail stores as well as Johnson’s Retail Experience Stores. In Tamil Nadu, the Disney Bathroom concepts will be marketed through Johnson Tiles’ 4 marketing offices, more than 150 dealers, over 200 sub-dealers as well as the company’s modern retail stores.
Johnson Tiles is offering seven Disney bathroom concepts in this collection. Each concept is a theme of Disney characters in magical story settings. Each of these concepts consists of a set of 4 to 12 tiles depending upon the story theme. Johnson Tiles has priced each concept set at an MRP that ranges between Rs. 3,000 to Rs. 9,000 approximately.

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