Saint – Gobain opens phygital ‘IDX store’ in Chennai

In Chennai, Saint-Gobain has opened a MyHome store using the Immersive Diverse Experience (IDX) platform.

This flagship project from Saint-Gobain India’s Homes and Hospitality business will transform the buying experience by providing an engaging journey catered to a variety of customer personas.
Within the store, the MyHome IDX experience expands into two unique adventures that are sensory encounters. Customers who are emotionally oriented and looking for creative inspiration for their homes will find an immersive Inspiration Decor journey appealing on the ground level. A digital trip that is interactive is displayed on the first level, aimed at rational people who value functionality and comprehensive product details. 

Speaking on the occasion, Hemant Khurana, Managing Director of Mortars and Homes Business, Saint-Gobain India, says, “The launch of the MyHome 2.0 IDX store in Chennai is a significant milestone in our journey to redefine the home solutions landscape, providing homeowners with access to innovative and sustainable products that elevate their living spaces. IDX brings transformative phygital experience to life, offering a diverse and immersive journey that appeals to every customer.”

Customers have been empowered by digital technology’s ability to improve the in-store experience and offer interactive tools and demos. Employing comprehensive consumer research, MyHome IDX has optimised the consulting procedure by incorporating interactive and gamified methods to proficiently convey technical advantages to customers. Apart from meeting the requirements of homeowners, the MyHome IDX also functions as a central point of reference for professionals in the fields of architecture, interior design, and house construction who are looking for ideas and direction for their projects. With knowledgeable in-store experts available to offer individualised support and professional guidance, customers can confidently and easily begin their home improvement journey.

For more info visit: https://www.saint-gobain.com/en

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