bC India has long way to go for international grace

India shares about one-sixth of the world’s total population but hasn’t achieved even 20 per cent of the housing and infrastructure needs. This clearly defines a significant potential that exists both in housing and infrastructure, waiting to be tapped. The ongoing political aggression that is pro-development presents an optimistic outlook that should enable a good number of projects and see their fruition in the near future.
India is a price-sensitive market. Till date, monument marvels have been constructed here using the conventional methods without the use of advanced technology. The advent of technology with the right pricing is important. Only those global players which can understand the economic consciousness of this region and deliver both methods and machines that directly compliment the reduction of timelines and manpower would be able to play the current market pitch.
Expectation from bC India BAUMA internationally stands tall as “the brand” and “the name” for construction exhibitions. Though, bC India has been scaling up its presence, and there is growing participation since the time of its inception in India. The expo still has a long way to go to achieve the international grace and the clout in the construction market as those of their international exhibition counterparts.
bC India has to work on upping its media exposure with its hard and soft marketing campaigns to ensure a good footfall and the right people visiting the expo.Last year, the expo in BKC was not up to Ispat’s expectations with an increasing number of participant cancellations and a limited footfall. bC India has to ensure that participants’ confidence in them isn’t shaken due to the current lack of participation.
Key attraction at stallIn spite of the sluggish trend of the economy, Ispat will have 5 stalls at the expo with all its principals present. The company will interact with clients and give them a feel of the range of products it offers. Ispat will also assure them of excellent quality, both of its products and services.
Products to be showcased Ispat caters to two major horizons of the construction industry, i.e. vertical logistics and reinforcement solutions.
Vertical logistics• Men and material hoists• Mast climbing work platforms• Rope suspended platforms• Building maintenance units.
Reinforcement solutions• Automatic rebar cutting, bending, shaping machines• Manual rebar cutting, bending, shaping machines.
“bC India has to ensure that our confidence in them isn’t shaken due to the current lack of participation.”
– Kapil R Ghai, Chairman and Managing Director, Ispat Infrastructure India Ltd.

5