CASE India focuses on innovation

CASE India has been a major player in Indian construction equipment industry. Customers’ requirements are the company’s first priority, believes Shalabh Chaturvedi, Head of Marketing, CASE India. He also shares his views on construction equipment market in India and the company’s focus in the coming years.

Could you apprise us on the status of construction equipment market in India and company’s focus in the coming year?
The domestic construction industry has become a driving force with initiatives like ‘Make in India’ Smart Cities, Swachh Bharat etc. The Construction Equipment (CE) market has the potential towards and upward growth considering infrastructure growth underway at present.

CASE India has a legacy of excellent quality products and has been a major contributor towards greater efficiency and productivity of resources in India. Our priority is to provide customers with the cost-efficiency and performance that they expect from CASE equipment. The company emphasises on continuous product development to improve the equipment’s performance with an eye to the environment. The company makes equipment more fuel efficient for reducing emissions on the environment keeping in mind that the operator is one of the biggest influencers on production, up-time, fuel burn, and machine life. CASE India engineers are constantly developing clever innovations as per requirements of the Indian market.

Adding to the ongoing product development, we have also enhanced the manufacturing processes to best suit the world class manufacturing standards through which we deliver the most robust, reliable and high quality products. We have strengthened our distribution with an extensive network of 70 dealers with over 300 touch points spanning the length and breadth of the country. For a global full liner company such as CASE India, introduction of newer equipment for Indian requirements is only a matter of time and right opportunity. We are committed to remain sensitive to the market needs and are confident to match it with agility.

CWhat is the technology up gradation done for your products?
CASE India offers the most advanced technological products which are suited to the basic Indian requirements of high fuel efficiency and productivity. The company emphasises on continuous product development to improve the equipment performance and increase fuel-efficiency.

To increase the machine’s durability, CASE India focuses on the use of quality engines along with regular maintenance across their equipment which helps deliver excellent fuel efficiency.

CASE India engines are equipped with turbocharger waste gate control mechanisms with Internal Exhaust Gas Recirculation system (IEGR) to minimise the emissions like Nitrogen Oxides and Hydro Carbons and protect the environment.

The grader is equipped with variable horse power FPT engine renowned for its fuel efficiency worldwide. The grader is offered with an Automatic ZF Transmission. The machine has a multi-curvature mouldboard which reduces the resistance coming on the Engine and hence reduces the fuel consumption.

CASE India has adopted a unique moldboard design that roll the material along with VHP (150-173 HP) giving a unique mix of power and fuel efficiency.

CASE India engineers are constantly developing clever innovations to make equipment more fuel efficient for reducing emissions on the environment. The company has successfully lowered the sound levels in all the construction equipment. This enhances operator comfort, which in turn increases productivity and keeps the pollution under control.

Tell us about your manufacturing unit locations, capacities and investment.
CASE India is a well-known for its quality products, innovative technology and customer service in India. The company has an extensive network of 67 dealers with nearly 250 touch points across the country. With worldwide investment in Research & Development to the tune of ` 7,113 crore, CASE has been showing a similar intent in its India operations as well. Since April 2011, when CASE acquired a 100 per cent stake in its erstwhile joint venture company, an investment in excess of $ 50 million has flown into the Indian operations..

16