HiKoki is the leader in introducing user-friendly tools

HiKoki India is the largest and fastest growing subsidiary in Asia (except Japan) and has registered steady growth over the last 20 years with CAGR of 16 per cent.

What does India mean to you as a market?
The power tools market is growing rapidly at seven per cent and is projected to grow at a steady pace for the next 10 years. There is also a growing demand for quality and world-class tools which can enable India to compete globally. Keeping this demand in mind, we are strengthening our business and customising our offerings for the Indian market and its unique requirements.

HiKoki Global is very optimistic about the Indian market and they are investing in India operation to strengthen manufacturing facility and want to manufacture more models in India. Presently, we are manufacturing fast moving models which account more than 50 per cent of our sales in India (by volume) and we have plans to increase the tools manufacturing from 50 per cent to 67 per cent and localised components from 50 per cent to 80 per cent in the next two years.

How has your performance been in the Indian market so far?
HiKoki India is the largest and fastest growing subsidiary in Asia (except Japan) and has registered steady growth over the last 20 years with CAGR of 16 per cent. In October 2018 due to change in ownership, we changed our company name from Hitachi Koki Power Tools India Pvt Limited to HiKoki Power tools India Pvt Ltd and rebranded our power tools and accessories from Hitachi to HiKoki. The trust we have built with our customers and channel partner has helped us to sail smoothly through this transition period and establish HiKoki brand maintaining its growth.

What are your core strategies to drive sales in the current phase of economic slowdown?
To drive our sales in the current phase, we are working aggressively to expand our reach to untapped markets. India is witnessing rapid urbanisation and we foresee growth shifting to tier II and tier III cities. We want to strengthen base in this area and increase our market share. We have developed and introduced cost effective tools and accessories with focus to capture the Indian market, which is dominated by Chinese products.

How are your products technologically superior than the existing options available in the market?
HiKoki is the leader in introducing user-friendly tools with latest technologies, innovative designs. Our latest cutting-edge technological offering to the power tools industry is MultiVolt, which is a powerful 36-volt LI-Ion battery platform and it offers the most advanced state of the art battery technology. MultiVolt systems deliver the next generation of high-powered cordless power tools using high output Lithium cells and are fitted with smart auto switching between 36 V high powered cordless tools as well as powering the existing 18V gear.

The MultiVolt series is characterised by being a compact and light cordless tool that has power equivalent of AC products.

We will also be marketing and promoting Metabo brand (HiKoki Group company from Germany) tools for the niche and upper segment market and special applications.

Dattatraya Joshi, Executive Director & Secretary, HiKoki Power Tools

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