Pidilite aims waterproofing-plus-insulation

In the last one year, we have introduced revolutionary product lines in the area of waterproofing and insulation.

Pidilite Industries ltd’s main focus is waterproofing but the way forward for it is waterproofing-plus-insulation. All its products not only serve the waterproofing purpose but also provide insulation. Today, Dr. Fixit is one of the most trusted brands in the Indian construction industry known for its innovation and pioneering solutions for waterproofing.

While describing about the advanced technology introduced in the past one year Dr. Sanjay Bahadur, Global CEO, Construction Chemical Division, Pidilite Industries ltd said, “In the last one year, we have introduced revolutionary product lines in the area of waterproofing and insulation like Newcoat Coool and Raincoat Coool that is paving the way forward for dual benefit coatings.”

He adds, “We recently launched Dr. Fixit Pre-Bond, a HDPE self-adhesive membrane that bonds with wet concrete. The product boasts of excellent bonding with concrete and forming an integral seal to prevent water migration. It has been typically designed for underground public constructions such as basements, subways, tunnels, caves, etc.”

Its solutions include Dr.Fixit LEC (Low Energy Consumption) and Dr. Fixit Blue Seal which are the two most effective innovations for sustainable construction from the house of Pidilite. These products enhance the lifecycle of the building providing better insulation and reducing heat. This in turn also reduces overall energy consumption and hence carbon footprint of the building. Additionally, unlike other conventional raw materials, these products help in reducing thermal stress on a structure and eliminate leakages that result in expansion of steel used in the core of walls and pillars.

Unique features of products
“All the products under the Dr. Fixit brand have excellent quality and therefore are more accepted across the industry,” claims Dr. Bahadur.

There has been a lot of thought processes combined with uninterrupted R&D that have helped the company strengthen the overall brand equity of its mother brand Dr. Fixit. “We offer a comprehensive range of waterproofing products that provide surface-wise solutions to satisfy diverse requirements during construction. Therefore, over the years, we managed to establish ourselves as a preferred brand in this category. Our products include Dr.Fixit LW, Leakfree Homes, Dr. Fixit Blueseal, Dr. Fixit Roofseal and Raincoat Cool,” informs Dr. Bahadur.

Pidilite also gives paramount importance to a surface wise approach and hence have specific products designed for each area and for both a new construction as well as repair needs.

Terrace waterproofing has been seen as the growing concern area for consumers and hence the company’s new innovative products have now been specifically developed to deal with terrace leakage issues. From the Dr Fixit stable, there are some products that are perfectly suited for the Indian climate. This includes the protective top coats like Newcoat, Newcoat Coool and Newcoat Ezee.

In addition the company also has Roff to offer consumers a complete range of tile and stone fixing, grouting and care solutions. Its portfolio further includes a wide range of solutions for waterproofing, building repairs, admixtures and sealants. Its complete construction chemical brand Roff has a number of products that are specifically designed for different substrates and tiles, these include: Roff Non-Skid Adhesive, Roff Glass Tile Adhesive, Roff Ply Master, Roff Vertifix, Roff Rainbow Tile Mate Epoxy and Roff Tile Bonder & Roff Ceraclean.

Technological breakthrough is a continuous process
While discussing on the breakthrough technology and its impact on the construction industry Dr. Bahadur says, “Technologies always keep evolving and hence manufacturers need to remain a step ahead in terms of innovation. Therefore, technological breakthrough is a continuous process and we at Pidilite always keep striving towards offering the best to our customers.”

Only through consistently innovating can manufacturers ensure market growth and maintain or increase their market-share. Hence, consistently innovating breakthrough technology plays an important role in the industry.

How technology is transforming the construction industry
India’s construction industry is increasingly using modern technology. In the last 10 years, there have been significant advancements in technology used by the construction industry.

Technological advancement and optimum usage of materials is vital for structures to last for more years. However, there is an urgent need to have standards and codes which can match the requirements of today’s construction activities. Although, few such norms exists they are outdated or inadequate.

“We at Pidilite are committed towards creating technologies which are state-of-the-art based on principals of innovation. Our products also aim at being environment friendly. We realise that in today’s age innovation and environment friendly solutions go hand-in-hand. Through our various products, we stay true to the needs of the environment – examples like LEC,” states Dr. Bahadur.

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