Astral introduces their operation in paints

Astral Limited, one of the fastest-growing building material companies and a leading innovation in the building construction space, is pleased to announce the debut of Astral Paints, a comprehensive new paint line. With a wide range of colours, finishes, and speciality formulations, Astral Limited’s innovative and exciting brand provides a plethora of possibilities to suit the needs of any painter, designer, and homeowner.

Astral Limited made extensive preparations to enter the paint market after purchasing a majority position in Gem Paints in 2022. The company used three cutting-edge paint machines to strategically launch its first phase in Bengaluru. Additionally, the business plans to gradually extend its paint line throughout India, beginning in Gujarat and Karnataka.

Sandeep Engineer, CMD of Astral Limited, says, “The launch of Astral Paints marks a significant milestone in Astral Limited’s journey. It’s a strategic move to diversify and solidify our presence in the ever-evolving Indian market. Our deep understanding and extensive experience within the building materials ecosystem give us a distinct advantage. We are confident that Astral Paints will revolutionise the industry with its versatile paints, extensive colour options, and unwavering focus on quality. Paints have always held a special place in my heart, stemming from my father’s association with the industry. We embody Astral’s core value – ‘TRUST’ – and deliver on our promise: ‘The trust of Astral, now in Paints.”

Saumya Engineer, CEO of Astral Adhesives & Paints, added, “We are launching Astral Paints not merely to add a feather in Astral Limited’s cap, but to establish it as a leading business within the Astral Group. Our consistent and strategic approach has proven successful with our other ventures such as adhesives, construction chemicals, and bathware, and we will maintain this same momentum with paints. While we are not in a rush to go pan-India, we will strategically and incrementally introduce our products into different markets, to cover the entire country within the next three years.”

Astral Paints is made to work with a wide range of applications, so there’s a perfect match for any project. The product line comprises decorative paints for interior and exterior emulsions in the luxury, premium and economy classes. The interior emulsions are marketed under the names Elita, Esteema and Styla, while the outdoor emulsions are marketed under the names Extura Plus, Extura and Raga. Beyond primers and putties, Astral Paints also provides a large selection of synthetic enamels, rollers, brushes, and other ancillary goods for undercoating.

With over 1400 vibrant colours spanning from classics to current trends, Astral Paints also has a broad colour palette, offering an unmatched assortment to realise any concept. Astral has also produced speciality paints, such as Kitchen Special Paint, which has excellent durability and oil-resistant qualities, in response to customer demands. At a premier hotel in Bengaluru, the company threw a launch party that was attended by more than 300 channel partners and included the senior Astral Limited staff as well as promoters, the Engineer family. All attendees enthusiastically participated in the event, which saw the Engineer family introduce the “Astral Paints Product Range” and then unveil the “Astral Paints Logo.”

For more information, visit: https://astralltd.com/

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