CASE Construction Equipment India consolidating position in North East

CASE showcased its newly launched Backhoe Loaders and Compactor at Indian Road Congress (IRC)
CASE Construction Equipment India displayed its recently launched ‘EX’ Series backhoe loaders and 1107 DX compactor at the 74th session of Indian Road Congress (IRC). The event provides a National forum for sharing of knowledge and pooling of experience on the construction and maintenance of roads and bridges, including technology, equipment, research, planning, finance, taxation, organisation and related policy issues. This year’s edition, which was held in Guwahati from 18 to 22 of January, was inaugurated by Ms Ajanta Neog, Assam’s Minister of Public Works and Urban Development.
The new CASE EX Series backhoe loaders, presented nationwide last November, was entirely developed in the country to match the specific needs of the Indian construction market. The new Series’ three models – the 770EX, 770 EX Magnum and 851 EX – with power ranging from 76 to 96 hp, stand out for their fuel efficiency, powerful performance, safety and reliability.
The EX Series is equipped with a powerful and reliable S8000 engine, developed by FPT Industrial. The engine features an air after cooler system that increases the density of the intake air, improving efficiency and decreasing fuel consumption. The powerful performance and fast response time makes it the most fuel efficient engine in the market. More than 120,000 units of this proven FPT engine have been produced at the CNH Industrial manufacturing facility in Greater Noida to power equipment for a variety of applications, including agricultural tractors. The CASE 1107 DX vibratory soil compactor completes the compactor line-up which also includes the recently upgraded 752 tandem compactor and smaller 450 DX. Available in three configurations to match all road needs, the Case 1107 DX features a new water cooled turbocharged 105hp engine that delivers better fuel efficiency and lengthens the operating life of the machine. The operator’s environment has been entirely redesigned for better visibility and serviceability, to provide safer and easier operating conditions.
The North East area is a very important market for CASE, which is making continuous efforts in order to consolidate its leadership position and further strengthen its market share through the introduction of new technology and advanced products that enhance the business value of its offering to its customers.
“The newly launched EX Series backhoe loader with FPT engine has already proved to be the most fuel efficient in the Indian market, bringing customers exceptional fuel savings. As a result of its investments in technology and expertise, Case holds the top position in the vibratory compactor segment and is a market leader in the backhoe loader segment in the country,” the company said issuing a statement.
In addition, in order to offer easy finance for its customers, CASE, through its CNH Industrial Capital arm, is offering funding of up to 90 per cent of the asset cost at attractive payment terms.
CASE Construction Equipment India’s dealer network with its numerous customer touch points in the North East is well equipped to support customers even in remote locations. The company ensures easy access to prompt and efficient sales and after-sales support for customers in Assam through two dealers based in Guwahati and Silchar that operate 7  branch offices in strategic locations across the state. CASE also has 13 dealers covering the entire eastern market in West Bengal, Bihar, Jharkhand, Orissa and North East for additional support.

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