Dr. Fixit, the construction and the waterproofing expert from Pidilite, announced the launch of Dr. Fixit Raincoat Coool – a new product that provides waterproofing and insulation.
“The coating serves as a complete solution that prevents dampness and seepage and also keeps house cool during the summers. Furthermore, it provides a superior sheen, substituting the need for exterior paint,” the company said.
Sanjay Bahadur, Global CEO – Construction Chemicals Division, Pidilite Industries said, “Modern construction is susceptible to seepage in the monsoon. Premium exterior paints have very limited capability to withstand the lashing of the rain. What is required is a high performance coating. The specially-formulated Dr. Fixit Raincoat Coool provides complete waterproofing while at the same time its heat-deflecting properties keep the house cool.”