Dr. Fixit presents Waterproof World in Mumbai

Dr. Fixit, from the house of Pidilite Industries Ltd, announced the launch of Waterproof World in Mumbai. Dr. Fixit is known for its innovation and pioneering solutions for waterproofing problems. Dr. Fixit is also committed to break common myths and demystify the problems associated with conventional waterproofing practices amongst common people.
Furthering this initiative, Dr. Fixit’s Waterproof World, first-of-its-kind retail concept, will aim at educating customer through touch and feel. It will offer an experience zone where-in a customer can get information regarding importance of waterproofing, concept of waterproof envelope, easy steps to waterproof and areas of application like – external and internal walls, terrace and bathrooms. This will also provide a platform to Engineers, Structural consultants and Architects to showcase waterproofing solutions to their clients.
Waterproof World will be exhibited at 7 key outlets in Mumbai. It will be further launched in other centres in the country.

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