Escorts CE targets double-digit growth in next 4 years

Escorts currently enjoys over 40 per cent market share in the Pick-n-Carry Crane segment and is growing. Within Compaction Equipment segment, the target is to increase our market share to 15 per cent.

Ajay Mandahr, CEO, Escorts Construction Equipment

We have unveiled India’s safest pick-n-carry crane CT Smart 15 along with best-in-class Soil Compactor 3212 in 12-tonne class and upgraded Hydra series pick-n-carry crane.

Rajinder Raina, GM – Marketing, Escorts Construction Equipment

Escorts Construction Equipment (ECE), the construction and material handling equipment manufacturing arm of Escorts Limited, announced high development targets for the next four years. The company will grow in double digits in the next four years, said Escorts Construction Equipment CEO Ajay Mandahr while talking to the media on the sidelines of EXCON 2017.

He said, “We are targeting double-digit growth in next four years. We are in the business of providing practical and comprehensive solutions to our customers in material handling, earthmoving and road construction space. Escorts currently enjoys over 40 per cent market share in the Pick-n-Carry Crane segment and is growing. Within Compaction Equipment segment, the target is to increase our market share to 15 per cent. In Earthmoving Segment our products viz Digmax-II and Jungli are well differentiated and offer several advantages over the competing products. Jungali is positioned as heavy-duty machine for hard strata application and caters to the niche segment where we are going strong.”

Unveils India’s ‘safest’ Pick-n-Carry Crane

Commenting on the newly launched products at EXCON, Rajinder Raina, GM – Marketing, Escorts Construction Equipment said, “We have unveiled India’s safest pick-n-carry crane CT Smart 15 along with best-in-class Soil Compactor 3212 in 12-tonne class and upgraded Hydra series pick-n-carry crane.”

According to Escorts CE, unparalleled in safety, the newly launched CT Smart 15 Crane, has unique anti-toppling and anti-lifting features that provide enhanced safety on the site. “Developed with indigenous R&D, in sync with Make in India, CT Smart 15 Crane has turning radius of just 6 metres that competes with today’s SUVs. This crane provides Auto De-rated Load chart in articulation along with many other standard features,” Raina adds.

Participating in the 9th international construction equipment and construction technology trade fair at Bengaluru, Escorts showcased its robust product portfolio in material handling, soil compaction and earthmoving equipment. All construction and material handling equipment from the Escorts stable are BSIII emission norms compliant. Its Junglee class of earthmovers that come with superior Knorr drivelines is targeted at capturing the customer demand, both corporate and retail, fuelled by new wave of government driven infrastructure activities in country.

Future roadmap

The Escorts Group is among India’s leading engineering companies, operating in the high-growth sectors of agri machinery, material handling, construction equipment and railway equipment. The Group has earned the trust of over 5 million customers by way of product and process innovations over seven decades of its existence.

“Our USP is value innovation and most competitive operating costs. The demand for safer and more productive solutions has brought a zing to the construction and material handling equipment manufacturing industry and we at Escorts are fully equipped to cater to the same,” asserts Mandahr.

Brand Escorts has credible footprints in the SAARC, Middle East, Latin America and Africa and exports therefore would be a key driver for the company’s overall growth strategy. The company is also exploring other opportunities in complementing product segments to further expand its portfolio.

Raina concludes by saying, “Good news for Escorts is that all the domains that we serve are growing sharply and the growth will continue. While yr 2016-17 posted a sale of 74,990 units, the current fiscal will see these volumes soar past 85,000 units (the best ever). Movement is expected towards specialised or customised equipment as we are in for some innovative disruptions.

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