Green construction to drive waterproofing market

“We wish to be seen as pioneering thought leaders in waterproofing segment with strong R&D and innovative products,” says Dr Sanjay Bahadur, Global CEO, Construction Chemicals, Pidilite Industries
Pidilite has made a strong name in waterproofing segment. It focuses on “system solutions” rather than individual product-driven solutions. In a conversation with ACE Update, Dr Sanjay Bahadur talks about waterproofing and their most trusted brand Dr. Fixit.
India and construction chemicals market The Indian construction chemicals market size is at Rs. 4,000 crore in 2014-15, and there has been a strong growth rate of 17 per cent per annum. Dr Bahadur foresees a strong growth in construction chemicals market due to the construction and manufacturing boom in India.
Adding growth to Pidilite Pidilite is a pioneer in waterproofing segment. Waterproofing market in India is at a very premature state, since the bulk of the construction sites use traditional methods like brickbat coba and mud puska which have their own limitations. Hence, this as an area where huge opportunities exist for Pidilite’s innovative, technologically strong products.
X-FactorsDr Bahadur believes “sustainable and green construction” will be the key X-Factor. More and more clients are demanding a green construction which is eco-friendly and puts less strain on natural resources.
Pidilite’s consistent efforts are to generate green solutions for various areas of application catering to the needs of complex high-rise structures. It has launched LEC (Low Energy Consumption) which is a waterproofing-cum-insulation system. Its Dr. Fixit LEC Extensa has won the silver award at ACETECH 2013-2014.
Pidilite and current market scenarioPidilite wishes to be seen as pioneering thought leader in waterproofing segment with strong R&D and innovative products. Its focus will be on “system solutions” rather than individual product-driven solutions.
Today Dr. Fixit is one of the most trusted brands in the Indian construction industry, known for its innovation and pioneering solutions for waterproofing. Leakfree Homes, Dr. Fixit Blueseal, Dr. Fixit Roofseal and Dr. Fixit New Coat Ezee are all examples of Pidilite’s might in innovation and state-of-the-art offerings.
Pidilite and competitorsInnovation and technology are its key differentiators. Pidilite will focus on continuous R&D efforts to present innovative products. Its effort has also been to offer solutions and be pro-active in doing so. It understands the waterproofing industry like no other and hence brings to consumers new-age solutions. It not only prescribes products but also helps them with the treatment. Its best in class customer support is an example of its continuous efforts towards being customer centric.

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