HIL partners with ISH India to promote TrueFit technology

HIL Limited has always encouraged future-ready products and solutions which are at the forefront of innovation.

CK Birla Group-owned building material solutions company, HIL Limited’s Birla HIL Pipes recently partnered with ISH India’s First virtual edition powered by Indian Plumbing Association (IPA). The two-day virtual international trade fair in September was attended by leading brands in plumbing, sanitation and water management sectors globally. The comprehensive digital platform assisted focussed visitors like architects, interior designers, construction industry, builders and developers, MEP consultants, urban city planners, municipal engineering departments and the hospitality segment to browse from a gamut of building technology products and solutions such as Birla HIL Pipes with TrueFit technology which assures leak-proof joints in pipes and fittings. 

HIL Limited has always encouraged future-ready products and solutions which are at the forefront of innovation. Commenting on the experience of participating at this year’s ISH, Dhirup Roy Choudhary, Managing Director and CEO, HIL Ltd said, “We are happy to have partnered with ISH India and IPA in their first-ever virtual edition that has been organized amid the pandemic. When physical meetings can be risky, ISH India has provided us with a platform where, in just two days time, we were able to organize over 100 virtual meetings with MEPs, builders and various key stakeholders to explain about our product, Birla HIL Pipes and showcase our “TrueFit Technology” along with the range of environment friendly, non-toxic, anti-microbial pipes and fittings to the entire plumbing community, for which we have received a very positive response.”

HIL Limited carries a legacy of 70+ years which is backed by 150 years legacy of CK Birla Group. This trust is reflected in all the products by HIL and the most trusted one among these would be their plumbing solution, Birla HIL Pipes.

Birla HIL offers a wide range of SKU’s which include cPVC, uPVC, SWR, Column and Pressure pipes that are ideal for household, industrial and commercial applications. The TrueFit technology and uniquely designed corrosion-resistant products make this best-in-class in the pipes and fittings category.  

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